Aston Martin opened its first brand experience boutique in the heart of London’s Mayfair District
Today, Aston Martin opened its first brand experience boutique in the heart of London’s Mayfair district. Located in one of the capital’s most sought-after streets ‘Aston Martin at No. 8 Dover Street’ is an intersection of the company’s products, experiences and brand collaborations.
The new boutique – where the exterior sign reads ‘Aston Martin Est 1913’ in celebration of the company’s rich heritage – is the ultimate Aston Martin destination where admirers of the brand and people who enjoy elegance and exclusivity can discover new trends in art and design and be inspired by the products on display.
Aston Martin’s EVP & Chief Creative Officer, Marek Reichman and his team designed the interior space. He said: “Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin. We are surrounded by art, design and beauty and want to feature the ideas that inspire us and share them with a wider audience. No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.”
The warm and inviting environment features modern design and the very best artisan craftsmanship such as a bespoke mosaic floor, handcrafted from European oak. A brass plaque displaying the Aston Martin wings is located in the center of the floor and the design of the floor itself follows the golden ratio principles, taking inspiration from the Nautilus shell. The walls are adorned with pieces from London-based artists Vezzini & Chen whose work is a stylish marriage of hand carved ceramics and blown glass. A stunning Letv 120” 4K Ultra HD, LED-LCD TV screen, one of the largest in Europe, provides the perfect way for guests to explore rich content created by Aston Martin and its partners.
Aston Martin at No. 8 Dover Street is open seven days a week from 10 am until 6 pm from Monday to Friday and from 11 am to 5 pm on Saturdays and Sundays.
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