There has been a real trend over the past decade across all walks of life. This has been with the convenience factor, and many industries are modelling their entire future on it. Convenience makes things nice and simple to do, and it also adds a luxurious side to the item too, because there is no trouble for the buyer.
Although not known for being at the heart of the latest trends, or being part of the latest fashion, the betting industry is one that is following the crowd right now in terms of convenience.
If you want a bet, you can conveniently place one with a number of bookmakers, that hasn’t always been the case.
How Bookmakers Provide a Convenient and Luxurious Service to Customers
Want to place a bet on an upcoming Premier League football game? No longer do you need to visit your local betting shop to do that, and you don’t need to try and remember to do it when you are back home.
Instead, bookmakers now offer you the option of pulling out your mobile phone, loading up your bookmaker either via their betting app or on their mobile site, and you can place your wager.
If you want something to appeal to people in life, it needs to be convenient, bookmakers are now providing a convenient platform for their customers to use.
It also adds a luxury lifestyle feel to the betting industry too, you effectively have a bookmaker in your pocket when placing bets via a mobile site or app.
This has been seen as a game changer in the betting industry, and a definite way of attracting more business. This should especially come from those who are in their 20s and 30s, who now see their mobile phone as the key to every aspect of their life.
The Fight for New Customers Between Bookmakers
It is fair to say that the betting industry is highly competitive, with bookmakers all trying to win over the new customers like the ones we have just mentioned above with their service.
The bigger names in the industry such as William Hill and bet365 all offer competitive welcome bonuses to new players as a way of attracting players in. Many other bookmakers follow suit, they simply have no choice, regardless of how big they are.
However, there is more to a bookmaker than their welcome bonus, and for that reason, the entire service needs to be of a high quality.
This is again where we go back to mobile betting, and the service on offer here. If a bookmaker offers a mobile betting app, and this is of a high quality, those new customers are going to be far more likely to choose them and sign up.
Everything we have spoken about above is all about the service as things stand right now. But what about the future of the betting industry?
Well the simple answer is expect to see continued growth, and investment in services such as mobile betting that are proven to attract customers in.
One of the biggest trends right now is voice activation software. This is certainly something that bookmakers could add to their apps, especially if the 20s and 30s continue to be their targeted market.
Many people are already familiar with this type of software, and this will only grow in the future as more use it. This could lead to betting becoming even easier in the years to come, more convenience and more luxury for those that want to take advantage.