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Italian Maison Bulgari has decided to celebrate the New Year with a spark of creativity. A mundane gas pipe once inspired Bulgari to come up with a distinct range of classic watches and jewelry that sensually slither along the wrist and neck. A new twist and a purple dial is the route taken by brand in 2016, as it celebrates its unique heritage and reinterprets the daring style, which owes its existence to industrial aesthetics that dates as far back as the early 1930s.

Fascinated by the modernistic flexible piping featured in sports car exhaust during the Art Deco period, the maison decided to assemble gold and steel ribbon-like strips around a core spring without any soldering. The result was astounding: flexible watch bracelets and jewelry that could be wrapped elegantly around the wearer.

Bulgari Serpenti Tubogas Steel

Bulgari Serpenti Tubogas Steel

Bulgari decided to draw upon the tubogas technique and continued to perfect the art of crafting jewelry. To push the envelope of creativity, Bulgari brought together the iconic Serpenti motif and tubogas so as to make a bold statement – Serpenti Tubogas.

Bulgari Tubogas in chrome & steel watch

Bulgari Tubogas in chrome & steel watch

Once again the humble tubogas has prompted the maison to create new Serpenti Tubogas timepieces. Purple forms the key color of the dial, as it symbolises royalty, and is often associated with magic and mystery.

Bulgari Tubogas Vintage

Bulgari Tubogas Vintage

The watches are hemmed in with diamonds and sport violet lacquered dials adorned with sunburst guilloche motif. The artful Serpenti Tubogas time-tellers are available in variations of radiant steel and steel combined with 18k pink gold.