One of the most elegant pieces of jewelry a person can own is a watch, and not just any watch but a luxury watch. Both women and men have invested in this type of jewelry for decades now, passing the timepieces down from generation to generation. If you’ve always wanted to own a luxury watch yourself and just haven’t gotten around to purchasing one, or are unsure of what to look for, maybe now the time is right. Investing in a luxury watch has never been easier thanks to the ability to shop online and find that perfect timepiece.If you are going to be shopping online for a luxury watch, however, there are some things you’ll want to be aware of. This will help ensure you make a wise purchase decision.Go with a Reputable Dealer or RetailerThe first tip is to make sure you go with a reputable dealer/retailer that has been in the business for some time. You want to be sure it’s not a fly by the night operation that is selling fake watches. It also wouldn’t hurt to do a little research on the retailer first.Make Sure the Watches are Certified AuthenticIt’s also essential to look for a retailer that sells certified authentic watches. There are plenty of fakes out there, and the last thing you want to do is invest in a luxury watch only to discover it isn’t authentic. There should be a clear description of the company’s website that states the watches are certified and how this process is achieved.Take, for example, Chronext, where you can browse watches by Oris, as well as other luxury brands. Chronext provides a certificate that guarantees the quality and authenticity of each watch. This gives buyers peace of mind in knowing they are getting the real thing. They have over 7,000 vintage, pre-owned, and new watches to choose from – and they come with a 24-month warranty.Look for Insured ShippingNow, because you will be purchasing the watch online, there will be shipping involved. You want to be sure that the ship is insured and that you can track it. The last thing you want is for your expensive luxury watch to get lost in the mail, and you’re out that money.Be Specific in What You WantIt’s also okay to be picky about what watch you want. This is an investment piece, so you want to be happy with your purchase. Give thought to the size, style, and color, as well as things like does it need to be waterproof, automatic vs. standard, what features you want, and so forth. You may even want to jot down a wish list so you can compare the various models that catch your eye with your list.Using these tips will help you to make an informed and wise investment as you look for that perfect luxury watch online. Keep in mind that it never hurts to spend a little extra time browsing and researching options before you go ahead and make the purchase.