Bvlgari and Sheikha Fatima’s Luxury Jewelry Collection

In an exclusive collaboration, Her Highness Sheikha Fatima Bint Hazza Al Nahyan partners with esteemed luxury brand Bulgari in a project that celebrates art, bridges cultures, and honors the rich heritage of the UAE.

Indian movie star and brand ambassador, Sonam Kapoor, features in an exclusive short film commemorating the collection, which was showcased at the Sheikh Zayed Grand Mosque. As the magnificent interpretation of the collection named – Jannah (meaning “paradise”), VIP clients of Bulgari and Arabia’s most prominent personalities arrived at the mosque for the exclusive showcase.

Bvlgari and Sheikha Fatima's Luxury Jewelry Collection

Developed over two years, the 35 high jewelry pieces showcased are a true representation of royal taste, refined glamour, and a unique cross-cultural union. Working together with Bulgari’s creative director, Lucia Silvestri, HH Sheikha Fatima Bint Hazza Al Nahyan supervised every step of the process, dedicating this collection to the UAE and the legacy of her revered grandparents: the late HH Sheikh Zayed Al Nahyan and Sheikha Fatima bint Mubarak.

Bvlgari’s long history (stretching back to 1884) has always been a dominant source of beautifully-executed jewelry and tradition — one of the main foundational pillars of the jewelry brand since it was first established in Rome by Founder, Sotirios Bvlgari. Hence, whenever a new high jewelry collection is introduced to Bvlgari‘s ever-increasing portfolio, it’s a continuous celebration of heritage.

The collection revolves around a five-petal flower — which beautifully adorns the Carrara marble ceilings and architecture of Abu Dhabi’s Grand Mosque, commissioned by Sheikh Zayed.

Bvlgari and Sheikha Fatima's Luxury Jewelry Collection
Featuring two timepieces, the Jannah collection showcases several necklaces (including the Bvlgari signature “Poncho” style), bracelets, earrings, and rings, as well as precious tiaras. One taira was crafted as a modern interpretation of a traditional Arabic headpiece, and the second, a different take on a more classic, western tiara style.

Bvlgari and Sheikha Fatima's Luxury Jewelry Collection
Each a symbol of grandeur, the pieces are exceptional and personal. At the heart of the first necklace design, a cushion-cut Colombia emerald of 13,38 ct has been reshaped and reduced to its original stone to exalt its hidden beauty. As a secret homage, the Princess had her grandfather’s name, “Zayed,” engraved in Arabic on the back of the pendant — keeping his name close to her grandmother’s heart.

The Jannah collection is dedicated to the Middle East for now. Still, there may be potential in certain cities around the world like London, Shanghai, Paris, or New York, where one can find a more meaningful Middle Eastern presence. The collection was revealed for the first time on February 10, at the Louvre Abu Dhabi, where nine pieces were displayed. Another 26 jewelry designs will be displayed for the public.

Niyoshi Shah
Niyoshi Shah
Niyoshi Shah is a luxury brand consultant working with leading Couture and Pret brands for publicity in India. She has gained international recognition as one of India's premier luxury writers contributing for various publications all over the world. Her passion for fashion, luxury and a close personal connect with premier lifestyle brands solidifies her standing as an industry insider with a powerful opinion and insight on luxury launches and latest events.

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