Creating a pleasant and satisfying shopping experience for premium fashion items has long been the hallmark of the famous luxury retail store dstore. Its huge selection of brands, world-class services, and unwavering commitment to customer satisfaction has resulted in dstore being named winner of Luxury Lifestyle Awards in the category of Best Luxury Fashion Department Store in Egypt.
dstore is a luxury multi-brand fashion store by Nile Projects bringing you international luxury brands from all around the world- all in one destination. Nile Projects was founded in 1972 as a small family business by Ossama El-Naggar. Fast forward to 49 years later, Nile Projects has become one of the largest and most respected companies in Egypt. Taking a leader-role position in every industry they are in, Nile Projects’ innovation, international standards, and know-how have allowed them to excel in the automotive, fashion, and real estate industries. Along with operations of over 120 retail stores including mono brands and multi-brand concepts, Nile Projects owns and operates two luxury mall concepts in addition to a Food & Beverage Complex.
With a fast-growing luxury portfolio, Nile Projects opened the doors to dstore, their very own multi-luxury brand concept store to further grow its position in the retail market. dstore creates a luxury zone in Egypt’s mega shopping malls, starting with the prominent Citystars. The versatile concept of the store allowed to present a wide selection of apparel, footwear, handbags, and accessories for men, women, and kids.
The opening of the first dstore in Citystars, one of Egypt’s most prominent shopping centers, was a landmark event as it took the region’s luxury fashion to a new level. It was more than just a store, where shoppers of all ages and styles could count on impeccable service and a huge selection of products from the world’s leading brands. A visit to the dstore was transformed into a unique, comprehensive experience that reflected and highlighted the magnificence of the luxury brands represented in the store.
Each branch of dstore introduces a refined luxury customer experience. Visitors to the stores can enjoy the exquisite interior design that is an integral part of their experience. In these high-end spaces, each guest will find not only a great range of products but also impeccable service from experienced consultants who will help to select clothing items and accessories that perfectly highlight each customer’s style or even help to create a new sophisticated look.
“By opening a dstore in Egypt, we aimed to provide a whole new level of shopping experience for connoisseurs of fashion brands from all over the world. Winning the Luxury Lifestyle Awards shows that our store meets the highest standards of the industry. This is an important and inspiring achievement for us, and we are very grateful to the LLA experts for this recognition,” said Mr. Ahmed El Naggar, Vice Chairman & CEO of Nile Projects.
Currently, dstore has six branches, which feature products from such prominent brands as Salvatore Ferragamo, Burberry, RedValentino, DSQUARED2, Polo Ralph Lauren, Kenzo, Roberto Cavalli, MSGM, N21, Tod’s, Hogan, Tommy Hilfiger Collection, Calvin Klein Collection, Corneliani, and many others.