| Photographs by Zach Scheffer
What do Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti have in common? They have all curated their own distinct craft cocktail with innovator Thomas Ashbourne Craft Spirits.
Harnessing the power of some of today’s most recognized global celebrities, Thomas Ashbourne CEO Cara Kamenev has built an elite team of founding partners. Each has curated their own distinct craft cocktail: Sarah Jessica Parker— The Perfect Cosmo; John Cena—The Classic Old Fashioned; Ashley Benson, Rosario Dawson, and Vanessa Hudgens—The Margalicious Margarita and Playboi Carti—The Hardscatto.
“We’ve been focused on sourcing high-proof, premium spirits with the best natural ingredients to elevate the Thomas Ashbourne portfolio above the pre-made cocktail standard,” says Cara Kamenev. “With the help of our celebrity partners, each flavor profile was meticulously crafted and demanded the highest standards in taste, quality, and sophistication. We’re here to dispel the myth that bespoke, high-end cocktails can only be enjoyed in certain settings, by certain people. Our brand will provide consumers a high-quality beverage comparable only to the best bar-made cocktails that can be enjoyed anytime, anywhere.”
The Thomas Ashbourne collection exudes the sophisticated characteristics of its taste-making celebrity partners. Each celebrity founder was instrumental in developing their signature cocktail’s flavor profile and personality, based on their individual tastes and the style they are known for. An iconic pairing, Sarah Jessica Parker’s The Perfect Cosmo is a modern twist on the classic Cosmopolitan. A well-heeled mixture of cranberry, aromas of freshly squeezed lime, and hints of strawberry with premium vodka and triple sec base, for a sweet, yet perfectly balanced finish. “I’ve tasted some pretty extraordinary cocktails over the years and in my travels, but our Thomas Ashbourne Perfect Cosmo is up there among the very best,” says Sarah Jessica Parker, co-founder of Thomas Ashbourne. “We took the process very seriously; tasting different recipes, exploring a variety of ingredients, and seeing how flavors can come together like art. This particular cocktail, while being closely associated with a well-known character I’ve played for many years, is also a personal favorite in my own life. I hope others find it as enjoyable and refreshing as we do.”
Whimsy, charisma, and classic charm define professional wrestler and actor, John Cena. Cena’s The Classic Old Fashioned merges his larger-than-life persona with smooth, premium bourbon whiskey, sweet Maplewood, aromas of caramel, and notes of bright orange bitters. “To me, the Thomas Ashbourne brand vision is to be the world’s most trusted bartender. I’m partial to The Old fashioned but ALL of the incredible craft cocktails from Thomas Ashbourne embrace a social lifestyle of fun, conversation, and memorable moments with quality, convenience, and unparalleled consistency,” adds John Cena, co-founder of Thomas Ashbourne.
Actresses and real-life friends Ashley Benson, Rosario Dawson, and Vanessa Hudgens celebrate coming together with The Margalicious Margarita. Full of freshly squeezed limes, pure sea salt, and hints of orange zest with premium tequila and triple sec liqueur base, this refreshing and clean Margarita pairs crisp citrus-forward notes with bright agave.
Rapper and cultural icon, Playboi Carti reimagines the wine category with The Hardscatto. This hard spirit cocktail is crafted with premium vodka and natural flavors of Muscat Blanc Grapes, peach, apricot, and elderflower.
Thomas Ashbourne Craft Spirits are built to be sustainable at the core – both through its production process and its philanthropic commitments. The brand supports Keep America Beautiful®, the nation’s leading community improvement organization, in their efforts to reduce litter and beautify communities, helping to make them more resilient to climate change.