Giannico “The shoes we love”
If you are like the majority of women, you probably love shoes. The little angels that either give you height; posture or most important of all; dress your lovely feet. And when thinking of shoe designers, we think of course the legendary masters. — There is a young master you must know. Nicolo Beretta; founder and designer of Giannico.
Showing a great sense of style and innate creativity since a very young age. At 14 years old, young Milanese Nicolò moved to Sydney, Australia to pursue the business objectives of his family. Sydney’s cosmopolitan ambiance and its fervent multicultural communities provided Nicolò with experiences that influenced and forever changed his creative life. Soon after he shared his portfolio with no other than one of the masters himself. Mr. Manolo Blahnik alongside the late Franca Sozzani; EIC of Vogue Italia. Having received extraordinary feedback from such great captains of the industry, enforced; in 2013 at the age of 18; the founding of Giannico. The name Giannico is a portmanteau between his first name and his little brother’s name Giacomo.
Yet starting a brand at such young age was not easy. At first, it was difficult to find people who believed in him, many tried to mislead him, while others associated him with a stereotype of a spoiled child. With perseverance and talent, he quickly learned to deal with this tough industry. Where most retailers are “now” ready to stand behind contemporary designers in a big way.
In 2014, Giannico was selected to participate at the prestigious “Vogue Talents Corner.com” event in collaboration with Vogue Italia and TheCorner.com. Giannico’s exposure and following only grew as many fashion icons such as Franca Sozzani, Anna Wintour, Donatella Versace, Anna Molinari, Carla Sozzani, Anna Dello Russo, and Giuseppe Zanotti appreciated his collection. Later that year, Giannico had the incredible opportunity to be a part of the official calendar of the Milan Fall Fashion week and his first distributed collection was presented at the Bagatti Valsecchi Museum.
Nicolò also has created a special edition for Luisa Via Roma, and won the ‘Who is on Next?’ contest in Rome; juried by Pierpaolo Piccioli of Valentino; Suzy Menkes, Miroslava Duma, Alexander Fury, Laura Lusardi, Bergdorf Goodman’s Paola Alvear and Sacks Fifth Avenue’s Colleen Sherin.
His excellent craftsmanship and artistic ability are evident in everything that he creates, which is why the demand for his spectacular and eclectic shoes has increased since the establishment of his own label.
For his past collections, the designer has taken inspiration from the works of Luis Bunuel and Salvador Dali. He incorporates elements of surrealism into his own brand of creative and elegant eclecticism. The result is a stunning collection of shoes, which are sensual, feminine, edgy, sophisticated, sexy, and extraordinarily beautiful. With his unparalleled talent and creative genius at such a young age, it seems that Nicolò Beretta is growing into international success.
Found around the globe in stores like Barney’s New York in the USA; ALTAYER BLOOMINDALE’S in the middle east; ATEMPO in Asia, online’s FARFETCH, his creations are the type of shoes we love.
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Gerard Vallecello is a columnist, a personality, a stylist, and creative director based in New York. Attended Rhode Island School of Design and contributes to publications in the US and the UK. He is a notable member of the fashion community.
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