Fragrance producer Nineteen Symrise has launched a new perfume, “Hero” in gratitude to those on the frontline of the coronavirus crisis. It has been produced by an international collective.
Specially created with sustainable ingredients, various perfumers have contributed one ingredient to the unisex Eau de Cologne to express their appreciation of those helping to care for those infected with the virus as well as sick and elderly people in nursing homes and those involved in food and essential goods and services. The fragrance had been made to contribute to the well-being of those who use it. Symrise is initially distributing the fragrance in the US, France, China, Singapore, Brazil, and Dubai.
Combining ingredients from traditional eau de cologne and contemporary notes like Ambrostar, a Symrise captive, musk, and vanilla, its makes hope it is an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress, and renewable vanillin.
“We believe in the power of scent to touch our senses, our soul and the world,” says Ricardo Omori, SVP Global Fine Fragrance. “That’s why we’ve developed a fragrance for all the heroes who, with their tireless and selfless efforts, are helping to fight the coronavirus crisis. HERO is our small token of thanks for the work they do.”
Scents can contribute to well-being intense times and make a difference in our quality of life. “It has been shown that the addition of fragrance to our daily essentials increases our quality of life”, adds Omori. “In the current situation, we want to do our part to lift the mood of our heroes with HERO and to try to give positive feelings to their lives. In doing so, we show our appreciation for the thousands of everyday heroes who are working hard for us with their dedicated efforts”.