The gorgeous luxury beauty brand, ILIA is known for producing products that are kind to the skin. Their very commendable ethical-sustainable approach shows in every piece, as they are made up of certified organic bio-active botanicals that nourish and rejuvenate the skin. We caught up with ILIA founder Sasha Plavsic to discuss all things beauty…
Tell us how you started in the beauty industry?
At the time I was freelancing with Urban Decay Cosmetics in California helping with packaging for a Christmas rush several years ago.
What fascinates you about the industry?
The constant drive for new innovation and product. It’s an exciting time in the industry and I believe the industry is opening up to new brands with new ideas like they never have before.
What do you enjoy most about your job?
The excitement and rush that comes with owning your own business. There is never a dull moment, nor enough time to do everything I want to do so it keeps me on my toes.
If you had to choose, which are your favorite 5 products and why?
Our Tinted Lip Conditioner is our first product and still my favorite. I still haven’t found another product that is the same and that is something special in itself. Our Multi-Sticks come in a close second for their convertible use on lips and cheeks. I am really pleased with our Mascara as we’ve made a few adjustments and love the new glossy formula that really makes lashes look beautiful. Our Lipsticks are amazing for their moisture and playful hues, and last but not least our Foundation which I like to mix with a serum for a smooth application that is light and flawless.
What are your plans for the future?
We have really made a mark in the lip category and will keep playing in this category, but I would like to master eyes and complexion. It’s something I think we can explore further as well as introduce some innovative products that will launch next year and are still a secret!