Louis XIII boutique opens at Beijing SKP, the ultimate luxury shopping mall
Designed by RDAI, the high-end architecture and design firm renowned for the seminal Hermès flagships or Elie Saab, the LOUIS XIII Boutique will take place in Beijin’s prestigious SKP luxury mall, an icon of fashion. With seven floors devoted to luxury and lifestyle, Beijing SKP is undeniably one of the top choice malls in the world, The Place To Be for high-end fashion and lifestyle brands.
The boutique poses a skillful mix of luxury and elegance, design, digital technology and customized lighting, therefore appealing to all senses. Showcasing materials and colors that tell the LOUIS XIII story – limestone evoking the precious chalky terroir, copper recalling the eaux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters – it enjoys a prime location at the heart of Beijing SKP, inviting clients to take time out to savor and discover this iconic cognac. To accompany clients on this journey into the heart of cognac, the boutique features a stunning center piece, The Century Wheel, a circle of light which, when the hand approaches, travels through the ten decades that comprise LOUIS XIII. One century in a decanter, the maturation process is portrayed in the rich colored hues of cognac illuminated in 1200 glass bricks around the walls, offering a lyrical and censorial experience of time. Among the LOUIS XIII offer that clients can experience will be tasting opportunities and food pairings as well as special editions and unique LOUIS XIII products sold exclusively at the Beijing SKP LOUIS XIII boutique.
“LOUIS XIII is a French luxury brand rooted in history and a fascinating heritage. We are delighted to welcome it to Beijing SKP to launch this major landmark in its history and legend,” adds Mr. Zhiwei Luo, General Manager of SKP.
A first for Louis XIII which could pave the way for new experiences to come.
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