As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon. Aston Martin is today confirming a bespoke product program for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.
The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars.’ It will be offered exclusively in the Middle East, as a result of specific market demand.
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato, and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started merely as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976. It features many of the same cutting-edge engineering techniques seen in modern Aston Martin sports cars, such as the use of carbon fiber in the body panels.
It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 hypercar.
The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality, and luxurious nature.
Aston Marton’s Design Director Marek Reichman said: “The debut of this super-luxury saloon in the Middle East market will be an exciting moment not only for Aston Martin but for discerning customers who are seeking the ultimate in luxury and personalization.
“The new model, like its exclusive siblings, the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car, it proudly bears the Lagonda nameplate.
