Right in time for the festive season, Laurent-Perrier, the Champagne house that was founded back in 1812 has launched a beautiful new Cuvée Rosé Robe, and it’s beautifully housed too. Meet the Ribbons Robe, which is now available exclusively at The Bottle Club, and will be followed by an exclusive brick-and-mortar, as well as an online launch at London’s favorite high-end department store, Selfridges from today.
Since 2017, Laurent-Perrier has adorned its iconic Cuvée Rosé bottle with an elegant metallic robe, and in 2024, the “Ribbons” Robe elegantly reflects the aromatic spectrum of Cuvée Rosé. This design captures the delicate nuances of the wine, ranging from subtle floral notes to the bold, expressive aromas of red fruits. Through this transformation, Laurent-Perrier offers a “grand vin” rosé champagne that symbolizes both beauty and a deep commitment to quality has a context menu
Craftsmanship is at the heart of this Champagne house, and the Cuvée Rosé embodies a transformation and dedication to craft. In 1968, Laurent-Perrier pioneered the creation of a maceration rosé champagne exclusively from Pinot Noir grapes sourced from the finest plots in the Montagne de Reims. Each year, the House selects grapes at their peak maturity, yielding wines that showcase exceptional freshness and intricate aromatic complexity.
