Most of us are just beginning to begin to think about re-thinking travel. But one German firm has been constantly re-defining travel since 1898 and cornered the market with its luxury range of groovy business trip-ready travel icons that stand out from the crowd.

Rimowa, Cologne’s famous Koffermanufacturs who have the city’s cathedral spires as their logo gets its name the son of its founder’s name, Richard Morszeck. The “wa” stands for Warenzeichen or trademark.

Essential Neon Lime RIMOWA travel suitcase collection

The firm originally made lightweight hardwood travel valises. In 1950, came the company’s signature parallel aluminum groove design which became the symbol of the modern metal aircraft Jet Set age. The company’s Tropicana design protected the sensitive equipment of film crews, photographers, and reporters from tropical humidity or Arctic cold.

The first polycarbonate suitcase came in 2000. The Multi-wheel System was first patented by RIMOWA in 2001. TSA-approved locks, telescopic handles, interior compartments with flex dividers, and all the design features we take for granted today followed.

In 2016, RIMOWA joined the LVMH Group, becoming its first German subsidiary. Two years later, New York skateboarding brand Supreme teamed up with RIMOWA to create limited edition custom versions of the original suitcase emblazoned with the Supreme logo. The company also worked with the streetwear label, Off-White.

Essential Neon Lime RIMOWA Travel suitcase collection

Now comes the new Neon Collection – the ultimate look-at-me cabin luggage trundler that will turn heads at every airport carousel. The neon transparent finish upgrade to the RIMOWA Essential series comes in either neon pink or neon lime. The grooves and corners diffract light. The handles are matte black.

The latest luggage also comes with three complimentary stickers that you can use to further customize the case. To further help you identify it and dissuade others from mistaking it for theirs’s. Matching and equally dazzling iPhone 12 Pro and Pro Max cases are also available at $90.

The $820 cases are 15.35 inches wide and 21.65 inches tall. Empty, they weigh 6.1 pounds. Sunglasses are not included.

The Essential Neon Capsule Collection is a limited-edition collection available exclusively online.