Maserati Hosts Two Premieres; Special Focus On The Levante
At the 2019 New York International Auto Show, which begins on Friday, April 19 and ends on Sunday, April 28, Maserati will premiere the ONE OF ONE customization program, and a new leather interior in PELLETESSUTA™, made by Ermenegildo Zegna exclusively for use in Maserati vehicles. Producing a complete range of unique cars with an amazing personality, Maserati vehicles exude style, technology, and innately exclusive character which continue to redefine the definition of an Italian sports car.
With a focus on the Levante, the luxury all-wheel-drive SUV is powered by a twin-turbo V6 or V8 engine and the New York International Auto Show will be the North American premiere for the company for two new offerings: the ONE OF ONE customization program and a new leather interior in PELLETESSUTA™.
Through its ONE OF ONE customization program, customers can select from thousands of interior and exterior options all featuring Italian artisanal craftsmanship with the finest finishes. From the color palette to the material or specific design, each style features Italian artisanal craftsmanship with the finest finishes. Clients work hand in hand with the Maserati design team to create a vehicle unique to each driver. Although the program is set to roll out to North American dealers in the near future, on April 17th a celebrity (who hasn’t been announced) will receive the keys to their never before seen personalized ONE OF ONE Levante GTS vehicles.
Following the world premiere in Geneva at the Geneva Motor Show, the Zegna Levante S Q4 GranSport, which showcases the debut of the newly designed elegant PELLETESSUTA™ interior with a bronze exterior, is being brought to North America. The longstanding relationship between Ermenegildo Zegna and Maserati saw these two historical Italian companies partner once again for an elevated interior design.
Through the pioneering research of Zegna, and showcased exclusively in this Maserati Levante, a supple woven Nappa leather interior is fit in this car. This unique interior trim is made up of soft, luxurious, lightweight material and provides comfort and beauty along with durable leather for the interior of the Levante. This unique interior trim will begin arriving in North American showrooms in the Spring of 2020 on multiple models.
| Photo Credit: Maserati SpA