Volvo Cars is releasing a limited First Edition of its all-new Volvo XC90, which was launched today in Stockholm. The 1,927 individually numbered cars celebrate the year Volvo was founded and, for the first time in history, they will only be available for sale via digital commerce at www.volvocars.com.The recommended retail price for the single specification First Edition is £68,000 and the online store opens for business on September 3rd at 15.00 hrs GMT.“Those who want to be among the first ones to own the best SUV in the world have to act fast. The huge interest in the all-new XC90 indicates that the First Edition will sell out quickly,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.The online only First Edition is just one example of Volvo Cars’ revitalised approach to marketing activities and outstanding personal service.“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Mr Visser. “We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally.”Fully equippedThe First Edition cars, which have uniquely numbered tread plates and a distinctive badge on the tailgate, are powered by a high-performance diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains.The D5 twin turbo diesel engine has 225 hp with 470 Nm of torque and is teamed with a smooth 8-speed automatic transmission.The electronically controlled air suspension has choice of five modes, including one where the driver is free to tailor the settings to his or her personal taste.Black exterior and amber leather seatsThe Onyx Black exterior and 8-spoke, 21-inch Inscription alloy wheels are combined with an interior featuring Nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.The power-operated front seats are equipped with ventilation. The outer seats in the second row have heating and the two third row seats are power-operated.The tablet-like touch screen in the centre is one of the most striking features in the all-new XC90. It is the heart of the all-new in-car control system that is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.The Bowers & Wilkins audio systems features a 1,400 watts Class D amplifier, 19 speakers, including one of the first air-ventilated subwoofers integrated in a car and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.Most comprehensive standard safety packageThe car offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability.City Safety, which becomes the umbrella name for all of the Volvo Cars’ auto brake functions, is also standard. It now covers vehicles, cyclists and pedestrians in front of the car, day and night.