The world of marketing has somewhat changed over the years, welcoming the arrival of influencers and collaboration projects means marketing fell more towards the want of the consumer instead of what was given to them. Creating content for online blogs can now be used as a form of marketing for a company to get more traffic to their website using SEO, understanding how to create great content is a brilliant tool to have and will help your online presence.
What is SEO?
SEO is an initialism used to refer to Search Engine Optimization. Simply put, this is a tool for a company to get the best ranking amongst search engines such as Google, also known as optimizing. This means the public can easily find your website online.
What is SEO content?
Now we know what Search Engine Optimization is. We can look at what the content is. SEO Content is any information on the web that can be consumed that has the primary goal of attracting Search Engine Traffic. For example, a blog post can be created to host content that will be linked back to a website looking to increase their ranking with search engines.
Now we have a basic idea of what SEO is and how content affects our ranking amongst search engines, let’s look at how to create great content and maximize your ranking potential.
Original & Relatable Content
Creating original content is essential when using it for SEO as not only does it give something new for a consumer to read, but it also looks good with search engines like google. Having content that’s unoriginal or plagiarised will end in being punished, therefore acting against the sole purpose of having it in the first place.
Having content that relates to the website you’re linking to is hugely important. For example, when in the world of law, search engine optimization is the ability to get specific pages of your law firm’s website to be at the top of Google results when searching for a particular legal term. One of the best ways of getting more traffic to your website is by having a comprehensive SEO marketing strategy in place, writing content about whole foods when writing for a law firm isn’t related, and won’t give you ranking amongst any search engines.
Focus on Good Headlines
The title or the headline to your blog post is the first step to getting anyone from reading your content; it must be exciting and engaging and invite the consumer to continue reading. It’s said that 80% of consumers will read the headline, but only 20% will continue to read the content. Take some time with creating your headings and even create a few to decide which one is best; they are, after all, the reason someone might read your article.
When it comes to writing an article and posting it online for SEO, you need to take some time to research some keywords and phrases that people are searching for regarding that particular topic. Use your keywords but don’t overdo them; this can often hinder you in the long run; instead, try and tactically place them, so your post seems effortless and natural.
Something else that’s becoming hugely important when using SEO is the length of the content you’ve created. Search engines seem to take more notice at posts that are 600 words or more and even more notice of anything upwards of 2000 words. Yes, having a small amount of new and exciting content is better than none whatsoever, but it’s worth remembering that not a lot of information can be portrayed in 100 words and will often go unnoticed.
When it comes to writing something that isn’t specifically for an algorithm, then it’s worth remember that somebody has to read it, so make it something of value. If you find yourself writing content that doesn’t make much sense, then there isn’t much point in it being written. Write about things that people care about, and you’ll find that your conversion and hit rate will increase.
When it comes to writing content for search engine optimization, things can often appear as though they are becoming confusing, there seem to be a lot of rules to writing something good and will end up doing what you intend it to do. All you have to remember is that someone is going to read your blog post and interact with it if they like it, make your writing style easy to read, and you will be well on your way to writing good quality content. If you’re just starting and are still finding SEO confusing, don’t worry, you aren’t the only ones! There are plenty of people that are out there ready and willing to help you on your journey.