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Iconic artist and fashion visionary Pat McGrath yesteray launched her first ever product; Gold 001. The launch event was attended by a collection of the world’s most in-demand models including Hailey Baldwin, Bella Hadid and Stella Maxwell, photographed by legend Patrick Demarchelier with the event supported by Vogue and Instagram with it’s new Head of Fashion Partnerships; Eva Chen.

Pat McGrath Gold Makeup

The launch event took place in the beautiful Jardins des Tuileries forming an impromptu and unusual launch moment for Paris Fashion Week with models and celebrities gathering to have their faces adorned with Pat’s precious and innovative product. Other names that attended included Kris Jenner & Corey Gamble, Isabeli Fontana, Lily Donaldson, Issa Lish, Cindy Bruna, Fei Fei Sun, Imaan Hammam, Daria Strokous, Sasha Luss, Riley Montana, Ophelie Guillermand, Anais Mali, Hana Jirickova, and Paloma Elsesser.

Pat McGrath Gold Makeup

Considered a true pioneer and trend-setter within both fashion and beauty, Pat McGrath’s first eponymous product will be one of the most highly anticipated launches of 2015. The product has had the most auspicious debut; on the runway at the most recent Prada show during Milan Fashion Week no less and celebrity support from the likes of Kim Kardashian (photographed in the product for her Violet Grey shoot).

The product itself will be part of a limited edition run of 1000 and will be usable to accentuate eyes, lips and skin with blinding luminosity. The packaging advises its user that it “causes a heightened sense of confidence and a potential overdose of glamour”. Pat McGrath says “Gold 001 is a one off revolutionary highly malleable formula – there is something magnificent about its pure form that leaves me breathless”. The product will be available later this month at patmcgrath.com.