Fashion designer Peyman Umay has announced a new ready-to-wear leisure brand, Ay by Peyman Umay. This is more about casual menswear and fits for active lifestyles. The concept for this brand was created by Peyman Umay on his travels and he saw a demand for casual menswear but in a new avatar. He received any requests and got great feedback on those designs which resulted in this new collection.
The Peyman Umay brand makes use of structured suiting and liberal use of color, pattern, and texture, Ay lets loose with soft draping and a harmonious, muted palette. The brand name “Ay”, means moon in Turkish. Ay would be made in Mexico and Turkey by local artisans using eco-conscious materials sourced from five continents. Ay by Peyman Umay is available at Ay boutique locations in Tulum, Mexico, and Bodrum, Turkey, as well as retail partners throughout the Mediterranean, with more locations set to be announced this year in Greece, Spain, and the Caribbean.
Peyman Umay first launched his own luxury clothing brand in 2010 and in 2013, he expanded his brand to offer made-to-measure womenswear and a ready-to-wear men’s collection in 2014. In today’s world, the eco-conscious ready-to-wear line is becoming more and more popular with a keen focus on leisurewear. The collection is priced between $130 to $330 while the designs are premium lounge and lifestyle wear reimagined in a radical new avatar. The materials sourced from eco-conscious sources go further in making an environmentally friendly statement.