Marissa Collections

Ralph Lauren’s Ultra-Rare Bugatti Inspired His New Chronograph

Famed designer Ralph Lauren has one of the most impressive car collections in the world, with a collection of more than 70 cars with an estimated worth of at least $300 million. As the mogul’s passion and fascination with cars have a storied history, his collection of antique cars has inspired many car-related products, with his latest being a new RL Automotive Chronograph Woodbezel Watch.

Inspired by the true one-of-a-kind Bugatti Type 57SC Atlantic Coupe, Bugatti sold only three of the hand-crafted Atlantic cars to customers; it is one of the world’s most valuable vehicles. In fact, according to Bugatti, Lauren is the owner of the last Atlantic produced, with chassis number 57 591; the “Pope Atlantic” was completed in May 1938. The elegant, sporty, luxurious, and ultra-rare legendary car inspired the design behind Lauren’s timepiece.

Ralph Lauren’s Ultra-Rare Bugatti Inspired His New Chronograph

Available either in stainless or blackened steel and steel bracelet or glossy black alligator strap, the watch takes the same flowing lines of the car’s elegant body, with a mechanical self-winding movement manufactured by Jaeger LeCoultre. Its face is made of two sub-dials and surrounded by an Amboyna burl bezel (a natural hardwood often used in luxury automobiles, in fact, it is the same type of wood used in the 57SC’s steering wheel) and then is covered by a domed sapphire crystal.

Available from $9,900, the RL Automotive Chronograph Woodbezel Watch has 65 hours of power reserve and water-resistant to 100 meters.

Avatar
Jarone Ashkenazi
Following being published on Fast Company as well as Wired Innovations Insights, Jarone expanded his writing portfolio to cover luxury travel, goods, unique experiences along with restaurants and lifestyle articles for numerous websites. From luxury hotels, all-inclusive resorts and VIP experiences, Jarone has written about exclusive properties only offered to the discerning traveler and consumer. Jarone is a native to Los Angeles and spends his free time traveling, playing sports and is always up for an adventure.

Similar Articles

Marissa Collections
Qatar Airways

Instagram

Ralph Lauren’s Ultra-Rare Bugatti Inspired His New Chronograph