Rolex and Golf, a Global Partnership

For over half a century, Rolex has brought the quest for brilliance to the most acclaimed golf courses around the world. And since 1967 when Rolex entered into a partnership with the great Arnold Palmer, the watch manufacturing company has become a trusted partner of the Game of Kings. Today, Rolex assists professional players and promotes and sustains the most revered professional events.

The Big Three Arnold Palmer, Jack Nicklaus and Gary Player. Photo courtesy of Rolex
The Big Three Arnold Palmer, Jack Nicklaus, and Gary Player. Photo courtesy of Rolex

As Rolex and golf share the same values and commitment to a culture of excellence, it is not surprising that the partnership has flourished over the years, including some of the most celebrated golf players of all times, like Arnold Palmer, Jack Nicklaus, Gary Player, Tiger Woods, and Annika Sörenstam, but also some versatile, emerging talents that are changing the face of the sports industry. In fact, Rickie Fowler famously said: “The game of golf has been elevated as a sport by Rolex’s long-standing support and sponsorship. My relationship with Rolex began in junior and amateur golf. I have been fortunate to call Rolex a friend and partner of mine since early in my professional career as well. It is a privilege to be associated with a brand that has such long-standing relationships with the greats of the game such as Arnie, Jack, Tiger, and Phil.”

Rickie Fowler. Photo courtesy of Rolex
Rickie Fowler. Photo courtesy of Rolex

Additionally, Rolex endorses some of the most emblematic golf events around the world including The Ryder Cup, The Open and the Masters Tournament, bringing the beauty and elegance of the Game of Kings to some astonishing locations. In 2019, we will find Rolex on some outstanding golf courses, from the Melbourne Sandbelt to Dubai in the Arabian desert, and the Californian coastline to the Scottish Highlands.

Adina Laura Achim
Adina Laura Achim
Adina Laura Achim is a published author, luxury brand consultant, journalist, and PR executive. She covers the luxury sector in China, Hong Kong, Singapore, and Latin America, and her work was published in South China Morning Post, Jing Daily, Cosmopolitan, L’Officiel, Grazia, Fashion TV, Society Magazine, Buro 24/7, Zink Magazine, The Jewish Business News, and The Rake. Her writing portfolio includes topics related to luxury travel and hospitality, beauty, fashion retail, and bespoke luxury experiences.

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