Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known watch designer developed Singer Reimagined to create mighty timepieces that would reimagine high-watchmaking. The company recently announced a partnership with Phillips Perpetual to have this collection on permanent display in Mayfair, a new watch collectors’ destination created by Phillips in Association with Bacs & Russo.
Singer Reimagined is riding a wave of success after winning the Chronograph category at the GPHG awards in November 2018 promoting them to be the only brand displaying new watches at Phillips Perpetual. The platform that will launch at Phillips London on 30 Berkeley Square, presents the finest collectors’ time-pieces in custom-built surroundings.
The announcement follows highly successful collaborations between Singer and Phillips including in July 2018, Phillips hosted the Porsche 911 Reimagined by Singer – Dynamics and Lightweighting Study. Shown for the first time in London, the masterpiece was surrounded by art from Carlos Cruz-Diez and the car presented at a private reception.
“Following our successful collaboration in 2018, the opportunity to partner with Phillips Perpetual to present our watches, alongside the most unique and collectible time-pieces worldwide, is further recognition of the exclusivity and technical content of the Track1 collection,” said Marco Borraccino, Co-Founder & Managing Director, Singer Reimagined.
“Phillips Perpetual is delighted to be partnering with an award-winning and forward-thinking watch brand such as Singer Reimagined, following our successful collaboration in 2018,” said James Marks, Phillips’ International Specialist, and Director, Watches
As another extreme endeavor for Singer, the Track1 is a radical re-engineering of the chronograph. Using the values they have applied to automotive services for the last decade, iconic design with sleek lines combined with modern engineering and cutting-edge material science has produced this timepiece.
The project, ten years in the making, features an unprecedented display made possible by a revolutionary movement, the Agengraphe. This ground-breaking automatic caliber goes beyond the limitations imposed by preceding mechanisms, enabling a centralized indication of the chronograph functions, thus enabling a radical focus on legibility and performance.