Golden Dust, Soft Paradise, and Nirvana have proved wise investments for three brothers from London who started selling fragrances from market stalls and at car boot sales. Kazi Shafiqur, Kazi Abidur Rahman, and Kazi Luthfur Rahman started Sunnamusk with £600 in 2009. Their first stall was on London’s Roman Road. In 2013, they opened a shop in Aldgate and now they have stores around the UK and a global online delivery service selling their range of premium Arabian-style perfumes, oils, and home fragrances. The family roots are in Bangladesh and in fabrics.
Says Kazi Abidur Rahman: “We had a stall in Whitechapel in the East End of London and would literally find some trays, chuck some velvet over a table and then start selling. In 2011, we acquired a kiosk in Westfield Stratford. Mum was a big motivator.”
Kazi Abidur became the CEO at just 23. “I was always passionate about the business. I helped out on the stalls and helped design the website. I’ve seen the business go from selling outside shops to inside our own shops and outlets.
“During the early part of the pandemic, we focused our attention on online, pivoted our business, and made huge strides. Between 2020 and 2021, we managed to have fifteen stores in the UK and two in Germany.”
Golden Dust by Sunnamusk is an amber Fougere fragrance for women and men. The top notes are Egyptian balsam, grapefruit and damask rose. middle notes are honeysuckle, vanilla, and musk while the base is floral, musk, resins, and amber. “Golden Dust is a masterpiece created to meet the needs of both modern men and women who long for natural, clear, fresh scents to accompany them throughout the day, without worrying about their fragrance wearing off within a couple of hours. At its top notes, you can find notes of the gentleness of Damascene rose and the fine citrusy accords of grapefruit, harmoniously mixed with balsamic scents.” “Golden Dust perfume will sprinkle just the right amount of magic on you.”
The best-selling Abid Ambre Eau de Parfum was launched in 2018. The top notes are grapefruit, lemon, and mandarin orange, middle notes are lily, orchid, and rose, and base notes are sandalwood, amber wood, vanilla, and white musk Night Illusion is a popular floral, fruity fragrance for women. The top notes are red fruits and citrus. Middle notes are floral and watery notes and base notes are vanilla and musk. “Night Illusion is a sweet, fruity, and floral fragrance that is everything that represents femininity and grace. Not only is everlasting fragrance our mantra it is the verbal embodiment of the love and care we put into our fragrances and Night Illusion is no different.”
Nirvana is rich and deep with resinous amber, pungent natural musky notes with sweet vanilla and spicy-sweet tonka beans. Heart notes comprise the oriental woody delight of classic sandalwood, cedarwood, blended with sweet jasmine, and a spicy hit of cinnamon for an exotic twist. There is also a spice mix of sweet nutmeg, rich saffron, and nagarmotha. Nagarmotha or churna essential oil comes from cyprol or nutgrass and is a part of the ancient art of Vashikarana applied to the forehead is meant to ensure a long-lasting string of thriving love affairs.
Continues the brand owners: “It’s fresh and Mediterranean fragrance oil promises to delight men and women who adore long naps under citrusy trees on a lovely sunny afternoon.” Projected sales for Sunnamuskin 2022 are expected to hit £10million.
“To see where we came from and where we are now, we feel very blessed to be where we are.”