When French luxury brand Bugatti launched its one-off Bugatti ‘La Voiture Noire’, they once again demonstrated that producing the world’s most powerful, most luxurious and most exclusive hyper sports car is a continuation of their heritage.
“The true form of luxury is individuality. ‘La Voiture Noire’ is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme,” said Bugatti President Stephan Winkelmann.
A coupé, with the comfort of a luxury limousine and the power of a hyper sports car, shaping the future of the brand. Combining a pioneering spirit, a passion for perfection and the desire to continually redefine its limits have been the fundamental characteristics of Bugatti since the brand’s establishment 110 years ago.
“Our history is both a privilege and a responsibility – the responsibility for continuing the Bugatti heritage into the future. With ‘La Voiture Noire’, we are paying homage to our heritage and bringing speed, technology, luxury, and aesthetics forward to a new era,” says Winkelmann.
Reflecting Bugatti’s French heritage and French identity, the hyper sports car encapsulates elegance through minimalism, and refinement through intensification. Comparable with the haute couture of exclusive Parisian fashion designers, this tailor-made creation is the most elegant way of traveling.