The global airline paired up with Milan-based Haute Couturier Ettore Bilotta to create the dynamic new uniform design heralding a new era and brand identity for the national flag-carrier, which were especially sewn by Vakko, and the main fabrics were produced by Altınyıldız, based on the compliance of Turkish Airlines with flight standards. The new uniforms in flag-red and anthracite gray colors, which were rigorously tested on long-range flights in different climates, have been tailored to 25,000 employees for cabin crews to serve passengers comfortably. Inspired by many classic elements of Turkish design and culture, the new uniforms incorporate traditional patterns found in artisanal glassware, ceramics, and calligraphy with contemporary textures and details. The collection combines shapes and colors found in Istanbul Bosphorus with a new ‘flow detail,’ created to symbolize the effortless and dynamic energy flowing through Turkey’s most compelling city as an intersection between East and West. Additionally, the national flag carrier of Turkey now offers new travel kits specially designed by Versace, one of the leading representatives of the fashion world, and Mandarina Duck, specializing in travel products. Turkish Airlines started to welcome its business class passengers on intercontinental flights with the elegant and sophisticated designs of Versace sets as of July 2nd. Socks, earplugs, sleep masks, warning stickers, Versace lip balm, hand lotion, facial mist, and hairpin (in women’s sets only) are all placed within the sets to meet passenger’ needs and comfort in this respect during their long flights.