In Beverly Hills, where dining operates as both social currency and spectacle, Noble 33 is preparing its most considered evolution yet. In 2027, the group will introduce a dual Japanese dining concept at the forthcoming Rosewood Residences Beverly Hills, a project that signals not just expansion, but intent.
Set within a 12,000-square-foot ground-floor space on South Santa Monica Boulevard, the concept unfolds as two distinct yet interwoven experiences: a Japanese steakhouse and a more intimate izakaya. Together, they reflect Noble 33’s continued refinement of high-energy fine dining, where culinary precision, design, and atmosphere operate in lockstep.
Led by co-founders Mikey Tanha and Tosh Berman, the group has built its reputation on transportive environments that blur the line between restaurant and destination. This latest venture marks its first dedicated exploration of Japanese cuisine, approached not through imitation, but interpretation.
The steakhouse shifts focus toward the often-overlooked discipline of Japanese grilling, offering a counterpoint to the city’s saturation of sushi-driven concepts. Alongside it, the izakaya introduces a more informal cadence, ramen, small plates, and a rhythm designed for lingering rather than sequencing.
Design remains central to the experience. Conceived by Berman and Noble 33’s in-house team, the interiors move deliberately away from traditional restraint. Instead, the space embraces depth and layering: coffered ceilings, warm wood paneling, and low golden light create an enveloping atmosphere, while leather banquettes and tailored seating anchor the room in quiet luxury.
Visual storytelling is equally considered. Shoji screens and samurai armor reference heritage, while curated installations and bespoke millwork introduce a contemporary tension. At its core, an open sushi counter and central bar provide both movement and theatre, hallmarks of the group’s signature approach.
The setting further reinforces the narrative. Developed by Nahla Capital and GPI Companies, Rosewood Residences Beverly Hills is conceived as a discreet, design-led enclave just beyond the Golden Triangle. The addition of Noble 33 positions the property not simply as residential, but cultural, anchored by a destination that extends beyond its address.
For Tanha and Berman, the move reflects a broader trajectory: a measured expansion across cuisines, each concept rooted in a clear point of view rather than a trend. In Beverly Hills, that perspective arrives fully realized, layered, immersive, and unmistakably deliberate.
By the time its doors open, this will not read as a debut. It will feel like the next logical chapter.
