In Maranello, building a Ferrari has always carried the gravity of ritual. With the unveiling of a one-of-a-kind Tailor Made 12Cilindri created exclusively for the South Korean market, that ritual has been elevated into the realm of contemporary art.
Unveiled on January 19, 2026, this singular 12Cilindri is not merely a bespoke supercar. It is a rolling cultural artifact—an ambitious collaboration that unites Ferrari’s engineering mastery with the curatorial vision of COOL HUNTING® and the creative voices of some of South Korea’s most compelling contemporary artists.
The project unfolded across three continents over nearly two years, with Ferrari’s Styling Center and R&D teams in Italy working alongside COOL HUNTING® in North America and a group of Korean artists whose practices span textile art, sculpture, lacquer, and sound-based performance. Rather than functioning as stylists, the artists—Daehye Jeong, Hyunhee Kim, GRAYCODE, jiiiiin, and TaeHyun Lee—were invited to act as cultural translators, interpreting Korean tradition through Ferrari’s design language.
The car’s most hypnotic statement is its paint. Developed exclusively for this project, the Yoonseul finish takes its name from a Korean word describing sunlight shimmering across water. The transitional color shifts from green to violet with blue highlights, evoking both the celadon ceramics of Korea’s past and the neon glow of Seoul’s future-facing districts. It behaves less like pigment and more like atmosphere.
A darker variation of the same transitional paint forms a secondary livery pattern—derived from sound. Created by GRAYCODE and jiiiiin, the graphic translates the audio signature of Ferrari’s naturally aspirated V12 into a waveform rendered directly onto the bodywork. It is the engine’s voice made visible, a conceptual gesture that turns mechanical sound into graphic poetry.
Inside, the narrative becomes intimate. Textile artist Daehye Jeong, winner of the 2022 Loewe Foundation Craft Prize, reimagines traditional horsehair weaving throughout the cabin. Her hand-woven Mongolian horsehair artwork is embedded into the dashboard—an unprecedented integration of fine art into a Ferrari interior. The same motif appears in a newly developed three-dimensional fabric used on the seats and soft surfaces, while the glass roof is screen-printed with her pattern, casting shifting shadows as light passes through.
Artist Hyunhee Kim brings her fascination with transparency into the car’s most iconic symbols. The Scuderia Ferrari shields, wheel caps, long “F” nameplate, and even the Prancing Horse itself are rendered in her translucent aesthetic—a first for a Tailor Made Ferrari. Inside, the center tunnel carries the same ethereal finish, alongside a hand-made dedication plate bearing the project’s name in traditional Korean calligraphy. Kim also created a bespoke case for the boot, housing a Ferrari key reinterpreted in her visual language.
White becomes a visual leitmotif through the work of TaeHyun Lee, known for his contemporary reinterpretations of Korean lacquer. Using a complex white lacquer technique, Lee created the car’s white brake calipers and white shift paddles—both firsts for a factory Ferrari. It is minimalism with spiritual depth.
Beneath all this artistry, the Tailor Made 12Cilindri remains unapologetically Ferrari. Inspired by the great front-engined V12 Grand Tourers of the 1950s and 1960s, it features active aerodynamics, a reverse-opening bonnet, and sculptural modern lines. Under the hood beats a naturally aspirated 6.5-liter V12 producing 830 horsepower, revving to 9,500 rpm, with a top speed exceeding 340 km/h and a 0–100 km/h time under three seconds.
This is not brute force. It is cultivated power.
What Ferrari has created here is not a limited edition in the traditional sense. It is a manifesto—one that signals a future in which ultra-luxury automobiles are defined not only by performance and exclusivity, but by cultural intelligence and interdisciplinary craftsmanship.
It is a car that carries art in its dashboard, poetry in its paint, and music in its skin.
A Ferrari not only to be driven—but to be read.
