Luxury, at its most enduring, is not defined by scale, but by sensation, the weight of an object in the hand, the quiet gleam of gold against porcelain, the subtle ritual of use repeated over time. It is within this space that L’Objet has built its identity, transforming the everyday into something far more considered.
Founded in 2004 by Elad Yifrach, the brand began in a garage, an experimental studio where ideas were shaped slowly, deliberately, and with an instinct for detail that bordered on obsession. Those early pieces, tactile and quietly distinctive, quickly drew the attention of Bergdorf Goodman, marking the beginning of what would become a global presence.
Yifrach’s path into design was anything but linear. A former interior decorator in Beverly Hills, he moved from shaping environments to creating the objects that define them. The shift was less a departure than a refinement, an effort to bring what he describes simply as “soul” into the spaces people inhabit.
“I try to create pieces that people want to touch and treasure,” he says. “Functionality is at our core, but around that, I build a dream.”
That balance between utility and imagination defines the collection. Tableware edged in 24-karat gold, vessels dyed in deep indigo, and stone-inlaid surfaces speak to a design language that feels both worldly and deeply personal. Even the more playful expressions, a malachite chess set, a sculptural backgammon board, carry a sense of permanence, as though they were always meant to exist.
The influence is unmistakably Mediterranean, layered with references to the Middle East and North Africa. Yifrach draws from traditions that celebrate ornamentation and craftsmanship, working with artisans whose techniques have been preserved across generations. “I strive to keep alive the most elaborate and rare traditions of craft,” he explains.
That commitment to craft extends beyond form into atmosphere.
In recent years, L’Objet has entered the world of fragrance, expanding its language from the visual into the sensory. The latest expression, Delphes, marks a continued collaboration with master perfumer Jean-Claude Ellena, following Kérylos.
Inspired by the ancient Greek sanctuary, Delphes unfolds with a measured complexity. Notes of black pepper and violet leaf open the composition before giving way to olive wood, cedar, and patchouli, settling into a warm base of sandalwood and oakmoss. At its center lies olive Grignon Absolue, a rare extract derived from the full pressing of the olive tree, an ingredient never before used in perfumery.
Ellena approaches the process with restraint. “I work in a very artisanal way,” he notes, favoring nuance over excess.
For Yifrach, the move into fragrance feels inevitable. “It’s the next level of intimacy in our dialogue with our customers,” he says. “Perfume connects deeply with how you feel.”
This expansion does not redefine the brand; it deepens it. Whether through scent, object, or setting, the intention remains consistent: to create experiences that are both tactile and emotional.
Even the brand’s identity reflects this philosophy. Its amphora-inspired emblem, an ancient vessel once used to carry oil and wine, serves as a quiet symbol of continuity. The name itself, L’Objet, emerged from a search for something essential: a word that could represent both the physical and the idea behind it.
Today, with boutiques in London, Paris, Dubai, New Delhi, and New York City, the brand continues to expand while remaining anchored in its original vision.
Because L’Objet is not simply about creating beautiful things.
It is about how those things are lived with, handled, used, and returned to, again and again.
And in that repetition, something rare emerges:
Objects that do not merely decorate a space, but define it.
