With an appreciation for understated elegance and thoughtful craftsmanship, Montréal-based WETSTYLE brings a contemporary perspective to bathroom design. Its Cloud, Straight and Wave bathtubs explore three distinct interpretations of modern bathing, combining sculptural silhouettes, comfort and an innovative composite material.
The modern luxury bathroom is increasingly conceived as an extension of the home’s architectural identity. Beyond beautiful stone surfaces, carefully selected fittings and considered lighting, the bathtub has become one of the defining elements of the space. Its shape, proportions, and material can influence the entire atmosphere of a room, making the selection of a freestanding bathtub an important design decision rather than simply a practical consideration.
For Canadian bathroom design house WETSTYLE, the appeal of contemporary design lies in finding the right balance between aesthetics and functionality. Based in Montréal, the company has developed a distinctive approach to bathroom furnishings, bringing together clean architectural lines, craftsmanship, and materials developed specifically for the demands of modern bathing. Its Cloud, Straight and Wave bathtub designs illustrate this philosophy through three different expressions of form, each created to complement a particular interior aesthetic.
Introduced as a collection of modern soaking tubs, the three designs were developed with varying bathroom dimensions and residential requirements in mind. Their silhouettes range from the softly rounded and transitional to the more linear and contemporary, demonstrating that sophisticated bathroom design does not have to depend on oversized proportions or elaborate ornamentation.
Straight: The Beauty of Simplicity
Defined by its restrained geometry and gently softened edges, the Straight bathtub is an exercise in contemporary minimalism. Its rectangular silhouette provides a clean architectural profile, while rounded corners and a subtly inset base introduce a sense of softness. The result is a design that feels refined without appearing overly formal, making it particularly suited to modern residential interiors.
Measuring approximately 59 inches in length, Straight offers a considered solution for bathrooms where space is limited, but design remains a priority. Its proportions allow it to integrate into a more compact setting while maintaining the presence and comfort expected of a freestanding soaking bathtub. Available in WETMAR BiO™ with True High Gloss™ or matte white finishes, the design can be complemented by different drain and overflow finishes, allowing further coordination with the surrounding fixtures.
Wave: Inspired by the Movement of Water
Taking its inspiration from the movement of the ocean, Wave introduces a more fluid interpretation of contemporary bathtub design. Its gently contoured exterior and distinctive high backrest create an inviting silhouette, balancing visual softness with practical comfort. The shape is particularly appealing for those who enjoy a longer soak, with the backrest designed to accommodate both a more upright sitting position and a relaxed recline.
At approximately 58 inches in length, Wave is the most compact of the three designs, making it suitable for bathrooms where conventional freestanding tubs might otherwise be difficult to accommodate. Its ability to fit within a 60-inch alcove offers additional flexibility for residential renovations and smaller master bathrooms.
Handcrafted in WETMAR BiO™, Wave is available in True High Gloss™ and matte white finishes. The combination of its compact proportions, sculptural form, and thoughtful ergonomics makes it an appealing choice for interiors where functionality and contemporary aesthetics must coexist.
Cloud: A Contemporary Interpretation of Classic Design
With its gently flared profile and flowing lines, Cloud occupies an interesting position between traditional and contemporary bathroom design. Its silhouette recalls the softer proportions of vintage bathing fixtures, while its clean construction and restrained detailing give it a distinctly modern character. This combination makes it particularly attractive for transitional interiors, where classic references are introduced through a contemporary architectural lens.
At approximately 62 inches in length, Cloud offers a more generous bathing profile than its two companions. A gently curved base provides the design with its distinctive character, while an alternative rounded base allows for a more traditional interpretation. The overall effect is one of understated elegance, with proportions that give the bathtub a noticeable presence without relying on excessive decorative detailing.
Like the other designs in the original collection, Cloud was developed in WETMAR BiO™, with high-gloss and matte finishes offering different expressions of the same restrained aesthetic.
The Material Behind the Design
An important part of WETSTYLE’s approach is its proprietary WETMAR BiO™ composite material, developed to bring together durability, comfort, and a more considered approach to material selection. Made primarily from a combination of soy and mineral stone, the composite is designed to provide thermal insulation while offering a solid, smooth surface for bathroom applications.
Beyond its composition, the material has several practical characteristics that distinguish it from conventional acrylic-based alternatives. According to the manufacturer, it is non-porous, stain-resistant, and repairable, with natural thermal-insulating properties that help retain the warmth of bathwater. Its production process also involves hand-finishing, with individual pieces receiving attention through sanding and polishing to achieve the desired surface.
Available in True High Gloss™, matte, and selected custom finishes across the broader WETSTYLE range, WETMAR BiO™ allows the company to maintain a consistent design language while offering flexibility for different interior projects.
A More Considered Approach to Bathroom Luxury
What makes the Cloud, Straight and Wave designs particularly interesting is their understanding that luxury is not defined by size alone. Each bathtub responds to a different architectural requirement while maintaining a common appreciation for proportion, comfort and simplicity. Straight appeals to those drawn to clean geometry, Wave introduces a more organic silhouette, while Cloud offers a subtle connection between traditional and contemporary design.
For architects and interior designers, this range of approaches creates opportunities to consider the bathtub as an integral part of the overall interior rather than a fixture selected at the final stage of a project. The relationship between its proportions, the surrounding materials and the placement of lighting and fittings can determine whether the finished bathroom feels cohesive and carefully composed.
WETSTYLE’s design philosophy reflects a broader movement in luxury residential interiors, where craftsmanship and thoughtful material selection increasingly take precedence over unnecessary ornamentation. The result is bathroom design that feels timeless, considered, and personal, with the bathtub serving as both a functional centrepiece and an expression of contemporary living.
