A Collision of Craftsmanship and Speed
Two icons of British excellence come together as Carl Friedrik, the refined travel goods brand known for timeless design and precision craftsmanship, has partnered with legendary Formula One team Williams Racing to launch a co-branded travel collection. Born from a two-year licensing agreement, the collaboration celebrates a shared dedication to performance, innovation, and purposeful movement, on the track and in the world.
Founded in 2013, Carl Friedrik has grown from a maker of premium leather goods into a globally recognized travel brand. Known for its sleek, functional designs and uncompromising quality, Carl Friedrik empowers modern travellers with accessories built for daily performance and long-haul journeys alike. The brand’s commitment to understated luxury and durability has earned it a loyal following across the globe.
On the other end of the spectrum, yet united by the same values of engineering excellence, stands Williams Racing. With nearly 50 years of history in Formula One and 16 World Championship titles, the team has long been a symbol of British motorsport heritage. Renowned for its technical innovation and relentless pursuit of performance, Williams Racing continues to forge ahead with a bold vision for the future, backed by one of the strongest driver lineups on the grid: Alex Albon and the incoming Carlos Sainz.
Now, these two British powerhouses join forces to deliver a travel collection that embodies the best of both worlds, crafted elegance and competitive edge.
The Collaboration: Where Speed Meets Sophistication
The Carl Friedrik x Williams Racing Travel Collection is designed for Formula One enthusiasts and discerning travellers alike. Fusing motorsport aesthetics with luxury travel utility, the collection includes three key pieces, all rendered in Williams Racing’s iconic colour palette and finished with premium materials.
Carry-On Core
A 40L hard-shell cabin suitcase that redefines premium performance. Featuring TSA-approved dual-zip locks, 360° spinner wheels, and an impact-resistant polycarbonate shell, this model offers durability and mobility in equal measure. Italian leather detailing adds a sophisticated edge, seamlessly blending timeless craftsmanship with the speed-driven ethos of Formula One.
Traverse Nylon Backpack
Carl Friedrik’s most spacious backpack yet, engineered for up to 72 hours of travel. It includes 11 pockets, a padded 16” laptop compartment, a water bottle holder, and an integrated Smart Holder for secure attachment to Carl Friedrik suitcases. Built with structured nylon and subtle racing cues, it’s both functional and fashion-forward.
Luggage Tag
Crafted from elegant vachetta leather, the luggage tag completes the ensemble. With a dedicated pocket for name and address, it’s the finishing touch for a collection that values both detail and design.
This partnership is a tribute to British excellence, where engineering heritage meets contemporary travel. With each piece built to perform under pressure, it’s the perfect companion for those who move through life with intent and an eye for design.
