Automobili Pininfarina unleashed its mastery in 2023, unveiling three exquisite and highly covetable creations that flaunted the brand’s distinctive portfolio expansion. The Battista Edizione Nino Farina, PURA Vision design concept and the B95 Barchetta epitomize the remarkable commitment as this prestigious manufacturer continues to captivate a discerning community of distinguished clientele.

Crafted personalization

Automobili Pininfarina introduced a pioneering new era of electric luxury with the PURA Vision design concept, a striking interpretation of an electric Luxury Utility Vehicle (e-LUV); with bold proportions combining timeless beauty with exquisite detailing, and show-stopping features such as a narrow glasshouse and tri-opening pillarless doors, expertly expressing the brand’s new PURA design philosophy.

The B95 is a pure-electric, open-top hyper Barchetta, influenced by the PURA design philosophy. The simplicity of its flowing open-topped bodywork contrasts with exquisite technical details to provide a dramatic interpretation of a classic racer, underpinned by pure-electric performance. Handcrafting and deliveries of this design masterpiece will begin in 2025, marking the 95th anniversary of Pininfarina SpA.

The Battista Edizione Nino Farina was introduced at the Goodwood Festival of Speed last year, representing an exclusive tribute to racing legend Nino Farina – nephew of company founder Battista ‘Pinin’ Farina and the first Formula One World Champion, with each of the five unique examples, features an exquisite detail that references a different milestone in Nino’s racing career.

Industry Recognition

Automobili Pininfarina enjoyed industry recognition in 2023 as its trophy cabinet continued to fill with silverware, with Chief Design Officer, Dave Amantea, being named among Bloomberg Businessweek’s ‘Ones to Watch’, thanks to his work on the company’s PURA design philosophy and, specifically, the PURA Vision e-LUV concept.

Further recognition for PURA Vision included the ‘Best Use of Materials in Design’ award from CarDesign Spain, for its focus on sustainability and quality, the 2023 New York Product Design Awards, the ‘Automotive & Transport – Cars & Motorcycles’ category, as well as the ‘Platinum Award’ at the London Design Awards.