From their humble beginnings in 1930 in the heart of New York City’s garment district, Nat Sherman has become one of the most recognized and sought-after brands in the premium cigar industry. This family-owned-and-operated company continues to serve as an icon and remains the preeminent American choice for artisan-quality cigars.
While Nat Sherman is the brand, the Nat Sherman Townhouse is most certainly its heartbeat and unquestionably its flagship and celebrated home. Located at 12 East 42nd Street, the Townhouse is a true oasis for the cigar aficionado and is situated just around the corner from many of the world’s most famous landmarks. Old photographs featuring a wide array of celebrities enjoying Nat Sherman cigars cover the walls and seem to transport you back in time. Dark wood and hues of amber and cognac are in abundance, and quite frankly, entering the Nat Sherman Townhouse feels much more like crossing the threshold of a friend’s elegant home than any retail store with which I am familiar. To add to the milieu, there is a grand piano dramatically situated in an alcove above the store entrance, which historically has been a favorite hangout of everyone from Frank Sinatra to former New York mayor, Rudy Giuliani.
Along with an unparalleled world-class selection, which is by far the best-stocked humidor in New York City, you’ll find an eclectic mix of patrons, antiques, and distinctive tobacco products. The Townhouse is also taking advantage of modern technology and, now along with onsite private humidors, offers Nat’s Virtual Humidor. It will assist you in organizing and tracking your cigar collection and experiences, sharing with other enthusiasts, and discovering new cigars that might land right in your wheelhouse. Through their web interface and integrated mobile app for iOS, you can track your humidor from anywhere your travels may take you.
A significant point of interest is the Nat Sherman staff. These are individuals who are extraordinarily well-versed in their craft and deliver a superlative level of professionalism with the grace of a bygone era. Whether you are stopping by for a stogie with some pals or buying by the box, you are most definitely in good hands. If it is exclusivity you are seeking, their members-only Johnson Club Room will provide a selection of cigars curated by Nat Sherman’s expert connoisseurs. Relax in style on the plush leather couches, or survey the scene from generations past and take a tour of the climate-controlled humidor where famous Nat Sherman members have personal lockers to store their favorite smokes.
Still, family-owned and operated, the selection, the ambiance, and the extremely knowledgeable staff make them one of the finest purveyors of fine cigars in the world. The Nat Sherman Townhouse is dedicated to the idea that we should slow down and savor the moment—with a cigar, of course.
