When it comes to the success of your business, foot traffic is a key metric to track, as it helps you gain customer insights, informs business decisions, and gives you a better understanding of external factors. Connecting with consumers in person is also an excellent way to create rapport and gain customer loyalty.
Product assortment, competition, location, marketing efforts, and your store’s feel and look impact foot traffic. While boosting foot traffic can be challenging, implementing the right techniques can help you meet your customer traffic goals. Here are seven ways to increase foot traffic to your store.
1. Invest in inflatable advertising
Inflatable advertising is an outdoor marketing technique that leverages inflatable products to make temporary displays. It’s a cost-effective and versatile way to reach prospective clients with your marketing message. Inflatable advertising is a unique, fun, effective, and engaging way for your business to get noticed. You can use it to build brand recognition and attract attention to your store. Inflatable marketing allows you to customize your message, develop word-of-mouth marketing, and make a visual effect.
Inflatables are an excellent way to promote your business at trade shows and other events. Since there are various inflatable advertising tools in the market, you should select those that best suit your business needs. Trusted inflatable manufacturers, such as Look Our Way, can help you customize inflatable advertising products like air dancers to help increase brand recognition and drive more traffic to your store.
2. Improve your store’s design and layout
Designing your retail environment to capture customer attention is a good way to ensure unique customer experiences while delivering value in your supply chain. You may have to depend on store floor planning and layout to create an innovative in-store environment. The layout is a crucial strategy for your business’s success. You can use it to influence customer behavior by planning the store’s ambiance, merchandise placement, and flow.
Establishing a retail merchandising technique aligned with your store’s design can help you maximize floor space for improved traffic flow. This can also help you execute your cross-merchandising plan to boost upselling and cross-selling chances, resulting in more sales. Consider special occasions, seasons, and holidays when developing your window display designs and merchandising strategy. Leverage innovative displays for more engaging, unique, and compelling in-store experiences.
3. Leverage digital signage
Digital signage is a great marketing tool for displaying your message in the video, text, static image, live TV, or interactive touchscreen form. This tool can run ads, feature new product releases, promote discounts, and tell your brand story. Digital signage can help you attract window shoppers while increasing foot traffic, share product details and cross-sell or upsell, generate loyalty, and direct your online marketing efforts in-store.
Smart mirrors, self-checkout kiosks, digital displays, and interactive screens are types of digital signage you can use for your store. When choosing a digital signage solution for your retail store, ensure that it aligns with your brand and promotes interactivity and engagement for improved customer experience. You should also consider scalability and your budget.
4. Use influencer marketing
Influencer marketing is an effective way to reach a vast, engaged audience fast. It lets you tap into an influencer’s audience and increase your brand’s exposure. When you partner with influencers with a significant social media following, you can get your store in front of a large audience. You can get them to content concerning your brand to increase visibility and drive foot traffic to your store. When looking for an influencer for your brand, ensure they have a relevant audience, share your business values, have a high engagement rate, are reliable, and produce quality content.
5. Hold in-store workshops and events
Organizing in-store product launches, shopping festivals, runway shows, and other events are among the best ways to increase foot traffic. To ensure a successful in-store event, set your goals, including increasing foot traffic, generating leads, improving sales, or promoting new products. Offer incentives that your target audience is likely to find attractive and valuable. Ensure your brand message is creative, clear, and strong. Personalize the message, add humor where necessary, and provide means for your audience to share their experiences and the event.
6. Leverage your online presence
Leveraging your online presence can help you increase customer traffic. Start by investing in local SEO to enable customers within your locality to find your store in SERPs. You can optimize your local search listings, including Yelp, Apple Maps, and Google My Business, to boost your store’s organic search results. Increase social engagement to make your local audience feel connected to your brand to increase foot traffic.
7. Differentiate your products
If your retail store is in a high-traffic area, brace yourself for tough competition. Consider differentiating your products to remain competitive and drive more foot traffic to your business. You can achieve this by offering exceptional customer service, adding a personal touch, or using price as a differentiating factor.
Improving customer traffic in your retail store boosts the possibility of more sales and revenue. Use these tips to increase foot traffic to your store.