This is the 21st century, and it’s evident that we don’t have to tell you that I mean look around. We wake up to cars that drive themselves, and even reality as we know has become mostly virtual.  So it’s safe to say there’s no getting away from it.

AI has been a trending topic for the longest time, and we believe it’s undoubtedly deserving of all the hype.

In simple terms, it empowers machines to think, respond to, and perform tasks like humans. It also helps machines learn from experience and adjust to new input.

We’ve always said, the impact of AI and machine learning goes far beyond the mundane, and more and more, organizations are benefiting from it. It boasts of the ability to collect data, analyze it, apply it and then learn from it.

And so this means, the time for business owner or marketer to identify their problems has come, and the difference is the accuracy in which your insights can solve those issues. It’s able to gather all the data and then spreads it across numerous applications

 Exploring a few ways in which AI has improved digital marketing:

Predictive Customer Behaviour

  • This helps you personalize customer experience based on past behavior, and with that information, you can then predict the behavior of new and existing users. Using the help of data management platforms like (DMP) collecting second and third-party data. So this means, AI can collect information about your users across the internet and not just in one session on your site. And that then enables you to target your potential leads and to eliminate those who are unlikely to convert. Allowing you to concentrate your efforts on formulating and executing effective marketing strategies.
  • Yes, it’s still far from perfect; however, AI is continuously collecting, analyzing and interpreting data to get smarter at utilizing it.
  • The new algorithm has the kind of precision that determines the customers’ journeys, and this is said to get more effective in helping to determine sales forecasting and ROI so that your business can provide the best customer experience.

Instantaneous customer support

  • This is one of the biggest things customers look for in a good digital marketing experience is quick resolutions and responses.
  • There’s also the use of Chatbots; they seem “human-like”, they answer basic questions, track and fulfill orders while helping solve simple problems.

Enhanced User Experience

  • This is the most critical aspect of a successful digital marketing strategy. Your job is to generate relevant content that ensures that your users are more likely to convert and show your brand some loyalty.
  • Recent research proves that AI is a big game changer in the retail world, with its new advancements in augmented reality where customers can actually “try” a product before making a purchase, and this means less dissatisfied customers, lower returns and higher engagement online for a brand.

Premium Advertising

  • The success of any marketing campaign heavily lies in reaching the right audience. So target the right people.

AI-Powered Website Builders                        

  • No sweats or spending endless hours designing websites. The Grid can design your website based on user data and how they interact with your content.
  • Just like Alexa and Siri, people can talk to Molly to discuss the design of their website. Using The Grid, website owners can expect to finish their website design faster.


  • Embracing the birth of artificial intelligence and its use will defiantly improve your digital marketing strategy. Artificial Intelligence is the new face of productivity, efficiency, and profitability.