Brand following. Customization. Customer experience – all critical aspects of building a digital business, right? Creating a personalized Amazon Storefront is a method by which Amazon allows merchants to thrive in the marketplace.

In this post, we’ll share some of the best practices on how to make an Amazon storefront that stands out and succeeds. Ready to get some insights? Here we go.

How to Create an Amazon Storefront?

Already participated in the Amazon Brand Registry solution? Great, it is time to make your AMZ storefront account.

Here is a step-by-step overview of opening a storefront in the marketplace in just seven steps.

Add your AMZ storefront

To begin with, you will need to log into your Seller Central account. Here, you will be able to access your store via the main navigation bar at the upper part of the homepage, under the “Stores” tab.

Build your store

The next thing you will be prompt is to provide the following details:

  • Your company brand name. The title you pick will appear on the storefront, so your clients can recognize you.
  • Your brand logo: The image must be at least 400 PX tall and wide.
  • Your product grid style. Choose how your goods will appear in the store, tall or standard.

Choose a template for the homepage

As the next step, you need to include a webpage meta description for your storefront, and you might also select a pre-created template for the homepage, allowing you to customize the Amazon Store. Finally, you might preview the provided design options. Then, when you decide on the template to work with, click on the “Create Page” button.

Design your AMZ storefront

Now, it’s time to create several pages within your Amazon Storefront to activate the navigation solution on the homepage. It makes it effortless for users to browse within your catalog and check what merchandise your brand has.

You may create various pages within the navigation tool and add a drop menu on every page. Besides, you may customize those tiles with text, images, videos, or products. Finally, you can select the type of tile you wish when clicking on “Add a tile.”

Add your goods

Finish your Amazon Store by uploading your product listings. Choose the tagged item when clicking on any tile and look for your goods by ASIN or keyword.

After selecting the goods you wish to list; they will show up in your time slot. Moreover, the tile will show your product price and image.

Add pages to the AMZ Storefront

As mentioned above, you are free to add several pages to the homepage. If you wish to include pages in your storefront, you first have to navigate to the central builder menu and click on the “Add page” button from the left-hand bar. Each extra page will also become customizable; therefore, you may choose to feature all of your goods and related content.

Launch your Amazon Storefront

When you finish making your AMZ Store, it is time to post it. Select “Submit for publishing” from the navigation bar. Your Amazon Storefront should pass a manual approval procedure before publishing (usually, it takes 72 hours).

Are You Ready to Create a Winning Amazon Store?

Building your own store on the platform is a small space in a huge marketplace just for you (and your clients). And when you do it right, you will easily make that small space thrive, boosting your brand presence and sales on the global largest e-commerce venue.

Do you already use a storefront on Amazon? Let us know what you think about this tool in the comments down below.