| Photo courtesy of Pure Parima

Beloved for its selection of luxuriously soft sheets and pillowcases, Pure Parima is expanding its current offerings to include brand-new Egyptian cotton duvet covers and down-and-down alternative duvet inserts. 

A leader in the field of premium bedding, Pure Parima has earned a reputation for supplying products made from 100 percent pure Egyptian cotton picked by hand in the Nile River Valley. While the brand rose to prominence for its Egyptian cotton sheets and pillowcases, in recent years the product line has expanded to feature a wide assortment of cotton duvet covers and duvet inserts. Expertly crafted and made using high-end materials, all Pure Parima bedding products are built to last and designed to promote good sleep.

“At Pure Parima, we’re passionate about supplying customers with everything they need to get a great night’s rest,” said company SEO manager Turab Hassan. “While a mattress is the foundation of the bed, sheets and other bedding products can have just as significant an effect on sleep, as they help keep individuals cool, comfortable, and dry throughout the night. That’s why we’re constantly adding cotton duvet covers and other bedding items to our existing inventory.”

A new addition to the Pure Parima brand, the Ultra Sateen Duvet Cover Set is an ideal choice for customers with a preference for exceptionally soft bedding. Featuring extra-long staple Egyptian cotton grown that was hand harvested in the Nile River Valley, this stunning set promises all of cotton’s health benefits while featuring the luxe texture of silk. An eye-catching sheen and clean lines add to the sophisticated feel of this collection, which comes complete with two matching pillow shams. Shoppers can choose from sizes full/queen and king/California king and on-trend colors White, Ivory, Icy Blue, and Charcoal. 

As the weather warms up, some customers are opting for bedding that breathes. A great option for those who tend to sleep hot, the Ultra Percale Duvet Cover Set has long been a favorite thanks to its elegant matte finish and cooling percale weave. Embellished with a timeless design, the collection comes in an array of soothing neutrals, like White and Bone, which are sure to meld with most bedroom styles. The set comes in sizes full/queen and king/California king and can be laundered in a standard home washing machine. 

Another new option from Pure Parima, the Lightweight Down Alternative Duvet Insert fits inside all the available duvet cover sets. Light enough for the summer nights ahead, this cooling insert boasts a 100 percent premium alternative down that mimics the texture of natural goose down. Perfect for environmentally conscious shoppers and hot sleepers alike, the piece boasts a breathable cotton sateen shell over a three-dimensional baffle box construction. The result is a duvet that distributes heat evenly all night long. As a bonus, the Down Alternative Duvet Insert features double-stitched seams for added longevity and corner loops that attach to the brand’s duvet covers. Lustrous satin piping finishes off the design. A reusable cotton bag ships with the duvet insert and offers an easy option for storage. 

Those thinking ahead to the fall may want to invest in one of Pure Parima’s heavier Down Alternative Duvet Inserts. Coming soon to the company website, this cozy option is the right choice for sleepers prone to chills. Hypoallergenic and exceptionally cozy, the insert is crafted with 100 percent Virtudown and cotton sateen. As warm as real goose down, the piece utilizes a baffle box construction to keep the silky spiraled microfibers and heat properly distributed no matter how much a sleeper tosses and turns. Thanks to corner loops, bed-making is a simple process. Note that the set will come with a two-year limited warranty.

“Our goal is to supply customers with long-lasting bedding products that are as attractive to the eye as they are functional,” said Hassan.

Because all Pure Parima bedding bears the Cotton Egypt Association seal of approval, customers can feel confident that what they’re purchasing is the real deal. Additionally, Pure Parima bedding items are OEKO-TEX certified to demonstrate that they’re manufactured free of harmful chemicals. Sleepers can feel good about where they’re resting their heads. 

Looking to get more sleep in 2024? Pure Parima’s Egyptian cotton duvet covers, sheets, pillowcases, and down alternative duvet inserts are all available for purchase on the brand’s website. Customers should note that bedding items ship free in the U.S. The company also offers free returns. For questions or concerns, feel free to contact Pure Parima’s customer service department online