On October 8, a new legacy begins, one that honors the artisans, innovators, and visionaries who define the world of luxury. Spearheaded by the World Luxury Chamber of Commerce (WLCC), World Luxury Day is set to become a global celebration of excellence, sustainability, and the shared values that drive the luxury industry forward. In this exclusive interview, WLCC founder Alexander Chetchikov shares the inspiration behind this ambitious initiative, what it means for brands and professionals, and why now is the moment to unite under a single, powerful global platform.
World Luxury Chamber of Commerce (WLCC): Mr. Chetchikov, let’s start from the beginning — what inspired you to establish World Luxury Day?
I’ve been in the luxury business for over 17 years, since 2008. During this time, I’ve met many fascinating people who are deeply passionate about their profession and truly love luxury. However, I noticed that unlike pilots, retail workers, lawyers, economists, doctors, and many others, they didn’t have their own professional holiday. This seemed unfair to me, so I thought: why not initiate a single day for the entire industry that would unite everyone and be celebrated by people worldwide?
Why was October 8 chosen as the official date? What does it represent to you personally and to WLCC?
October 8th was chosen to commemorate the founding of WLCC. For us, it symbolizes the unity of people from diverse industries across the globe, all connected by the shared concept of luxury.
In your view, what role does World Luxury Day play in the evolving landscape of global luxury?
World Luxury Day unites the industry, elevating its prestige and fostering collaboration. It highlights craftsmanship and heritage, encouraging dialogue on sustainability and innovation. The day helps shape future trends and promotes a more conscious consumer engagement with the world of luxury, becoming an annual anchor for the entire sector.
How do you envision this day being celebrated across different sectors — from fashion to hospitality, from real estate to haute cuisine?
I envision World Luxury Day as a global celebration where each sector showcases its uniqueness: fashion with shows or collaborations; hospitality with special packages; real estate with property viewings; and haute cuisine with tastings. The main goal is to honor craftsmanship, innovation, and unique experiences, but first and foremost, it’s a celebration for the people working in the luxury industry.
For readers unfamiliar with the World Luxury Chamber of Commerce, how would you describe its mission and values?
Unite top luxury sector experts to collaboratively lead, develop, and promote global industry interests.
What sets WLCC apart from other industry organizations or luxury networks?
WLCC stands out as we are the first and only organization uniting luxury brands from all over the world.
You’ve extended a special invitation to the winners of the Luxury Lifestyle Awards. Why is this group important to the WLCC and World Luxury Day?
The companies that win the Luxury Lifestyle Awards are the best representatives of the luxury industry. They embody the entire global luxury market, and their participation is crucial for WLCC and World Luxury Day because they represent the highest standards and shape the face of this industry.
There’s an increasing focus on sustainability and responsible luxury. How does World Luxury Day reflect or support these values?
World Luxury Day actively promotes responsible consumption, encouraging brands to showcase ethical production, sustainable materials, and social responsibility. It serves as a platform for dialogue on eco-friendly innovations, inspiring the industry towards a more conscious approach to a future where luxury harmonizes with planetary care.
How is WLCC helping to preserve traditional craftsmanship and cultural heritage in the luxury world?
WLCC helps preserve traditional craftsmanship and cultural heritage by uniting brands and professionals who value authenticity and unique skills. We facilitate knowledge exchange, support artisans, and raise awareness about the value of handmade goods, ensuring these invaluable traditions continue to thrive in the luxury world.
What kinds of events, programs, or partnerships can we expect in the first year of World Luxury Day?
In the first year of World Luxury Day, our main goal is to raise maximum awareness about it. We will actively collaborate with media, professional communities, and experts by launching large-scale information campaigns, organizing online seminars with industry leaders, and engaging luxury brands to host their own exclusive events — whether presentations, exhibitions, or tastings. We will also focus on strengthening our digital presence to engage a global audience. Our goal is to make October 8 a focal point for everyone who values craftsmanship and innovation in the world of luxury.
Where do you see World Luxury Day—and the WLCC—in five years? Do you envision it becoming a defining moment on the global luxury calendar?
In five years, I envision World Luxury Day as one of the most anticipated and pivotal events on the global luxury calendar. The WLCC will significantly expand its influence, uniting even more leading brands.
As someone deeply immersed in the luxury world, what does “luxury” mean to you, personally?
For me, the concept of luxury means to inspire. It’s not merely material possessions, but something that ignites passion, encourages the pursuit of excellence, and prompts the creation of something outstanding, be it a work of art, a unique service, or an unforgettable experience. Luxury is a catalyst for dreams and achievements.
Finally, what would you say to luxury brands, creators, and thought leaders reading this? Why should they connect with WLCC—and why now?
I’d say now is the perfect time to join WLCC. We are building the first global platform uniting the entire world of luxury. By joining now, you won’t just be part of a network; you’ll be actively shaping the industry’s future, gaining unique opportunities for collaboration, knowledge exchange, and global recognition. This is your chance not only to make your mark but also to collectively advance the values of craftsmanship, innovation, and ethics on the world stage. Don’t miss the opportunity to be part of this defining movement!
World Luxury Day isn’t just a date; it’s a movement. For luxury brands, creators, and changemakers, now is the time to join WLCC and be part of building an inclusive, forward-thinking luxury industry. October 8 marks the beginning. Let your voice, your craft, and your vision be part of it.
Join the Global Voice of Luxury. Become part of the world’s premier network uniting brands, creators, and visionaries shaping the future of luxury: https://worldluxurychamber.com/
