Holly Mason is the UK-based founder of The Skin Investment Clinic which specializes in everything from active acne and acne scarring reduction to anti-aging treatments and hormonal skin conditions, with all this know-how, she shares her skincare predictions for 2025.
Exosome Therapy
Similar to what salmon injections were for 2024, exosome therapy is going to be big in the new year and beyond. Exosomes are like little carrier bags or delivery trucks that carry healing signals from one cell to another, telling your skin to produce more collagen, reduce inflammation, and heal damage. At The Skin Investment Clinic, we combine exosomes with microneedling or lasers to boost results, helping with wrinkles scars, and overall skin health. The procedure is safe, quick, and has little to no downtime, making it a popular choice for natural-looking skin rejuvenation. It reduces fine lines & wrinkles, improves skin texture & tone, treats acne scars & pigmentation, accelerates healing, and even supports hair growth. It’s a ‘wonder treatment’ that has so many benefits so expect to be hearing a lot more about it.
Microbiome-Friendly and Barrier-Strengthening Products
We will also see that a focus on the skin’s microbiome will continue to grow, with products specifically formulated to protect, nourish, and balance the skin’s natural flora. This may include ingredients like prebiotics, probiotics, and postbiotics to support the skin’s defense mechanisms. Look at it as a shift towards a “less is more” approach to skincare that respects the skin’s natural balance, leading to reduced irritation and inflammation for sensitive skin types.
Skin Health Supplements and Nutricosmetics
More brands may start offering skin-focused supplements that support hydration, elasticity, and even pigmentation. These might include ingestible probiotics, collagen, and antioxidants that support beauty from within. In general, it’s a more holistic approach to skincare, with consumers looking beyond topical products to achieve skin goals.
Adaptogenic and Stress-Resilient Skincare
As stress-related skin issues, such as acne, become more common, skincare products with adaptogens (like reishi mushroom) will become popular to help skin cope with environmental and internal stress. These ingredients will support resilience, reducing visible stress-induced skin issues like redness and inflammation. Skincare products will address the root causes of stress-related skin issues, potentially creating more balanced and resilient skin.
Minimalist and Multi-Functional Products
We’ll see “Skinimalism” staying popular, with more multi-functional products that offer multiple benefits in a single formula. For example, moisturizers with sunscreen, antioxidants, peptides, and anti-inflammatory ingredients. A good one for people with hectic lifestyles as it leads to simplified routines with fewer products, making skincare more efficient, accessible, and cost-effective.
Smart Skincare Devices and At-Home Treatments
Home-use devices like LED masks, micro-current tools, and ultrasonic cleaners will become more advanced, affordable, and accessible. New technologies may include devices that monitor skin’s hydration, oil levels, and even blood flow. Leading to an increased ability for consumers to perform professional-grade skincare routines at home.
Focus on Menopause and Aging-Specific Skincare
As our industry becomes more inclusive, brands will address skin concerns related to menopause and aging more specifically. Expect more products designed to balance hormonal changes, tackle dryness, and improve elasticity for post-menopausal skin. Something that once wasn’t discussed and was brushed under the carpet, we’ll see tailored solutions for women over 50, leading to healthier, more comfortable skin during and after menopause.
