Luxury cashmere label Allude was founded in Munich in 1993 by Andrea Karg, who continues to serve as the brand’s creative director. Celebrated for its pure cashmere and refined knitwear, Allude is known for craftsmanship, restraint, and quietly confident design.
For Fall 2025, the collection is presented as a capsule of about fifty pieces, delivered in smaller drops throughout the season. This approach allows retailers to refresh assortments gradually, keeping selections current while maintaining Allude’s focus on quality over quantity.
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The women’s line introduces ribbed knit dresses, belted tunics that double as outerwear, and tonal layering sets designed for versatility. The men’s edit highlights shirt jackets, collarless pullovers, and subtle stripes. These pieces sit alongside Allude’s enduring essentials: fine-gauge cashmere pullovers, soft crewnecks, and relaxed lounge sets that define modern ease.
The palette is grounded in ivory, stone, camel, and gray, deepened with navy, charcoal, and chocolate, and elevated by muted shades of moss green and dusty rose. Cashmere remains at the core, expressed through a variety of textures and weights, with occasional blends of silk, cotton, and wool for structure and contrast.
Andrea Karg explains, “For Fall 2025, we wanted to create pieces that feel grounding—calm, tactile, and quietly powerful. Knitwear that adapts to how people really live now: with softness, flexibility, and timeless ease.” Allude’s Fall 2025 collection reflects a clear philosophy that clothing can speak softly but leave a lasting impression.
