Bugatti is known for its extravagant cars and these are some of the most expensive along with being the most sought after by car collectors. Hence, if owning a Bugatti is a privilege for only a few, you can still own a slice of this brand via its new eyewear collection. Bugatti Brand Lifestyle’s all-new eyewear collaboration includes 37 statement pieces and the nine-style set includes ones made of different materials – including palladium, 925 sterling silver, carbon fiber, and Macassar ebony. It is also taking inspiration from Bugatti cars within the minute details and has been designed with Larry D. Sands.

 BUGATTI Eyewear“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

 BUGATTI EyewearCollection One took two years to complete while each piece has been crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium- the most expensive materials in the world.

Also, it uses Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product. The PVD acts as a diamond-like coating, a surface that is highly resistant to wear, and is also used throughout the development and production of Bugatti automobiles.

 BUGATTI EyewearThe use of carbon fiber and Macassar ebony is another aspect of design elements from cars being used along with the use of the famed red enamel Macaron. An intricate custom wire core, developed in sheets to mirror the grill pattern that adorns each Bugatti sports car’s horseshoe radiator, is perhaps the biggest design factor.

 BUGATTI EyewearWiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered, and experienced artist as Larry Sands is a testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugatti’s diversified brand lifestyle collection; I could not be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000.