In an era where collections are often dictated by seasonal cadence, Cicada Jewelry takes a more deliberate path, one guided not by calendar but by stone.
Founded by Armenian jewelers Arsavir Zarokyan and Aras Tritirian, the house has built its reputation on singular creations that begin with the gemstone itself. At the recent Centurion show, Cicada presented a series of one-of-a-kind pieces that underscore this philosophy, each conceived as an individual work rather than part of a broader narrative.
“Rather than designing around a seasonal calendar, we prefer to create jewels that feel unexpected and personal,” says Burak Tirtirian, the brand’s director. “We treat each piece as its own world, which allows the process to remain flexible and creatively open.”
That approach begins, quite literally, at the center. For Cicada, the gemstone is not an accent; it is the origin.
“We don’t lock ourselves into specific motifs,” Tirtirian explains. “The stone leads. Its color, its structure, even its irregularities often suggest the direction. We simply follow that instinct.”
The result is a body of work defined by presence rather than repetition. Stones are selected for character—depth of color, internal movement, and individuality, before design elements are introduced. Once chosen, the setting evolves around the gem, rather than the reverse.
Gold, too, plays a considered role. The brand works primarily in 18-karat gold, chosen for the warmth and dimensionality it brings to each composition. It serves not as a backdrop, but as a complement, enhancing the natural complexity of the stones it frames.
Among the most compelling pieces this season is a geometric bracelet crafted in 18-karat gold, set with sapphires and diamonds. Architectural in structure yet fluid in effect, the piece reflects Cicada’s ongoing exploration of balance, precision softened by variation, order enriched by organic detail. Priced at $112,000, it is at once a statement and a heirloom.
In a category often defined by symmetry and repetition, Cicada’s work offers a quieter proposition: that true luxury lies not in uniformity, but in distinction.
