Paulina Liffner von Sydow launched her Stockholm label in 2012 with a clear vision: clean shapes, sculptural lines, and bags designed to endure. For Autumn/Winter 2025, the brand shifts the spotlight to New York’s Upper East Side. The new campaign blends Scandinavian minimalism with metropolitan polish, capturing the season’s mood.
The highlight is the Pushlock line, a slim silhouette with a sharp closure. It arrives in clutch, lady bag, and crossbody versions. Materials include vintage calf, soft suede, and leopard hair calf with gold accents. Meanwhile, core favorites return. The Belted Bucket and Moon Hobo receive updated finishes, while Sprout Totes and Pillow Pouches appear in rich browns, maroon, and black.
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Size options add versatility. Shoppers can choose a roomy everyday tote or opt for the compact Bowling Bag Mini, ideal for evenings or dressier occasions. The palette moves through suede browns, navy, maroon, and vintage black, staying true to Liffner’s signature minimalism.
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Celebrities are already embracing the collection. Jennifer Lawrence carries the Tall Sprout Tote in black suede. Gigi Hadid prefers the Pillow Hobo in dark brown, while Taylor Swift stepped out with the Maccheroni Saddle Bag. Their choices show the line’s growing influence across fashion circles.
Prices range from $550 to $795, keeping the designs aspirational yet accessible. To explore the full collection, visit liffner.co.
