Sunspel, the British luxury brand founded in 1860, continues its U.S. expansion with a new boutique at the Montecito Country Mart. Known for its innovative fabrics and timeless wardrobe essentials, the brand is bringing its understated British style to California’s coast.

Sunspel Expands on the West Coast

The Montecito opening follows successful launches in Silver Lake, Los Angeles, and Marin County, San Francisco, over the past year. With three stores now on the West Coast, Sunspel is building a strong presence in the U.S. market.

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A Collection of Iconic Essentials

Inside the new boutique, customers can explore the complete men’s and women’s collections. Highlights include:

  • The Riviera Polo Shirt was first designed in the 1950s and worn by Daniel Craig as James Bond in Casino Royale.

  • The Classic T-shirt is handcrafted from extra-long staple Californian Supima cotton and refined in Sunspel’s English factory since the early 1900s.

  • Contemporary unstructured tailoring, British-made knitwear, and luxury shirting designed for everyday elegance.

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A Perfect Fit for Montecito

“With its vibrant community and appreciation for understated luxury, Montecito is the ideal location for our brand,” said CEO Raul Verdicchi. “This store reflects our relaxed sophistication and timeless style. Opening three U.S. stores in one year shows the remarkable response from the American market, and we’re excited to share the Sunspel experience in this special part of California.”

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Visit Sunspel Montecito

Address: Montecito Country Mart, 1016-C Coast Village Road, Montecito, CA 93108