Swathe yourself in your own energy field. Spark up your chakras.
Only the chicest of perfume houses have their own chief quantum energist, Tao energy healer, or renowned expert in metaphysical alchemy.
Louise Mita, founder of The Art of Energy, charges the Herkimer diamond quartz crystals inside Vyrao fragrance bottles and the V talismans in its candles with healing energy.
Often we are guided to a scent by our nose, but with Vyrao fragrances, unbeknownst to us, there is an energy component that may be what attracts us, says Mita. Free 00 holds the energy of liberation and sensuality. I am Verdant supports transformation and illumination.
While Witchy Woo brings out Courage and Creativity, Magnetic 70 creates attraction and protection, and Georgette instills self-love.
Brought up in a Harlem housing project, Louise worked as a choreographer for 30 years in Hawaii and LA. She is dedicated to bringing individuals into a state of sovereignty and facilitating mental expansion.
“I am where Chanel meets Salvation Army!”
Founded in 2021 by former fashion buyer Yasmin Sewell, London-based Vyrao’s unisex fragrances are amplifiers of energy and catalysts for holistic wellbeing.
VYRAO was founded as a celebration of energy, says Sewell. Everything we do at Vyrao is about raising our sense of positivity and joy. We make good feelings. The good vibes are in the details. From recycled and recyclable grass-green packaging to the dedicated mantra card that comes with each fragrance, each perfume is an uplifting affirmation.
I believe that, in the future, more of us will come to understand and accept the influence of energy as part of our overall well-being. We’ll know how to channel it, clear it, raise and work with it – and Vyrao is at the heart of that purpose.
Free 00 layers fresh Sicilian lemon, mandarin, and soothing orange flower absolute with the sensuality of Egyptian jasmine and vanilla, notes of calming sandalwood and waterlily for courage of heart.
I never wanted the brand to be cast into the novel realm of the new age. However, our bodies’ energy centers, or chakras, are where our real power is. They are our inner technology, our personal seat of power. There are a number of things that influence them, and scent is one of them.
Scent can trigger a brief but significant moment, a total shift in your energetic state, an ability to experience an abundance of self-love, liberation, happiness, or protection. Scent has the potential to alter everything in your body and bring about a sense of emotional upliftment.”
The Sixth employs sacred herbs to open up one’s intuition. We worked around certain ingredients that help you feel more mindful, Sewell says.
Katt Nicholson is a psychic advisor and channel to Vyrao’s founder. She channelled many of the ingredients for The Sixth.
The sixth sense exists at a deeper level and regulates everything we do in life. It’s not only an expression of who we really are and why we’re here, but there’s proof of our humanity in it, you know, because it’s what helps us evolve and grow as humans. We’re here to learn, so the sixth sense is the root of our learning through this lifetime.
The ingredients for The Sixth came to me from a very powerful place during a channelled session. These include basil, apple, peppermint, and rosemary, all uplifting aromas which offer a burst of energy and intuition.
Intuition and the sixth sense make up our personal internal guidance system for making life decisions. Tuning into it helps you make the right choices and improves your life.
Vyrao announced recently that The Estée Lauder Companies (ELC), led by its New Incubation Ventures group, has made a minority investment in the company, which represents a new category of fragrance known as neuroscents.
The Sixth was developed in collaboration with International Flavors and Fragrances (IFF) Science of Wellness program, which studies brain activity corresponding to emotions attributed to scents.
Comments Sewell: To have Estée Lauder’s belief and guidance is a huge honor. Estée Lauder invests in and owns some of the world’s greatest brands. They are excited to join us on our journey to define what emotional wellbeing and healing look like today and in the future.
Shana Randhava, senior vice president, New Incubation Ventures, said that Sewell’s ability to reimagine the convergence of luxury, wellness, and fragrance is expanding our understanding of the functional benefits of the category. We’re excited to join her on the journey of defining what health and well-being look like as it relates to today’s consumer’s connection with beauty.”
Australian-born Yasmin was a chief creative at Liberty and vice president of Farfetch.
Vyrao is absolutely about the spirit, mind, and body connection. And master perfumery, she says.
Formulated by a master perfumer using plant and flower extracts, each contains a charged crystal for vibrational shifts in each spritz.
Scent and healing through the senses is extraordinarily powerful – when you smell something, it bypasses the logical brain.”
The latest Vyrao neuro-scent is Mamajuju Eau de Parfum for Grounding and Awareness. Smooth, balancing Australian sandalwood is layered with an energetic blend of saffron, cumin, nutmeg, cardamom, and pink pepper for heightened focus and self-esteem. Warming rum absolute, wet red clay, and calming olibanum seal this elixir for deep-rootedness and emotional equilibrium. Smell the earth, soaked by rain; feel grounded, connected, awakened.”
