The Italian luxury automobile manufacturer Lamborghini is renowned for its insanely powerful engines and fast supercars. It announced its electrification road map on how the brand aims to reduce its CO2 emissions by the middle of the decade.
“Direzione Cor Tauri” (Towards Cor Tauri): a roadmap to the decarbonization of future Lamborghini models and the Sant’Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. The multi-pronged plan, which is part of Volkswagen AG, will offer hybrid versions of each of its models by 2025 and introduce its first entirely battery-powered car before 2030. In reference to the logo chosen by company founder Ferruccio Lamborghini in 1963, Cor Tauri is the brightest star in the Taurus constellation. It represents Lamborghini’s move towards a future that is electrified but always faithful to the heart and soul of the ‘bull’ brand. The strategy would cost more than 1.5 billion euros over four years – the most significant investment in Lamborghini’s history. However, the brand believes that the money will be well spent.
“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects.”, said Stephan Winkelmann, President, and CEO of Automobili Lamborghini. “Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA.”, he continued further.
Over the last fifteen years, Lamborghini has established itself as a center of excellence in the production of the best super sports cars. The electrification line-up does not mean the brand will let go of its dear V-12 engine. The first phase of the new strategy focuses on celebrating the combustion engines by the development of combustion engines for versions that pay homage to the brand’s glorious history and iconic products past and present. Two new cars in the V12 model line-up will be announced in 2021.
“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory.”, said Mr. Winkelmann.
The second phase of the strategy will see the launch of the first Lamborghini hybrid series production car. The brand aims to electrify the entire range by the end of 2024. Expect vehicles like the most recently unveiled, the limited edition Sián: the first Lamborghini featuring hybrid technology. The application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification. The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.
The final phase of the strategy includes the development of new technologies and the debut of Lamborghini’s fully electric vehicle. The brand hasn’t divulged any details on the specifications of the debut EV model, but there are speculations. In addition to reducing CO2 emissions, environmental protection, sustainability in the supply chain, attention to employees, and corporate social responsibility are integral parts of this strategy.
The heart and compass of the Cor Tauri transformation plan is the brand’s DNA and its innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO2 regulations. A journey towards a new Lamborghini, but always faithful to itself and its roots.
