Rolex has found a new home in East Hampton, and it is one steeped in history. London Jewelers, the family-owned jeweler that has partnered with Rolex for over half a century, has unveiled its latest boutique at 28 Newtown Lane, offering clients a setting that blends coastal elegance with the timeless refinement of the brand.
A Heritage Site Reimagined
The boutique is housed within the Odd Fellows Hall, a 4,800-square-foot building originally designed in 1897 by Joseph Greenleaf Thorp, the architect who helped shape much of East Hampton’s historic charm. Once a summer cottage and later a hub for cultural and social gatherings, the landmark structure has now been carefully restored and reimagined, ensuring its next century of life is as distinguished as its past.
A Milestone for London Jewelers
For Mark and Candy Udell, CEO and President of London Jewelers, the opening represents both continuity and celebration. “We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” the couple shared. “It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
Designed with the Rolex Spirit
Step inside, and the boutique reflects the sophistication synonymous with the Rolex name. Every material and detail has been carefully chosen to harmonize the brand’s aesthetic with East Hampton’s coastal spirit. Verdi Alpi marble, arranged in a fluted pattern on the anchor wall, sets the tone, while natural hues, patterns, and textures evoke both the sea and the timelessness of the Rolex crown.
The exterior retains the classic Hamptons vernacular: gray cedar shake siding, crisp white windows, and lush landscaping that frame a warm welcome. Inside, the ambiance is equal parts sophisticated and relaxed, inviting clients to discover Rolex timepieces in an environment that feels at once exclusive and local.
A Boutique That Honors Both Past and Future
With its new East Hampton boutique, Rolex and London Jewelers honor the legacy of a historic landmark while creating a space for modern collectors to connect with the world’s most celebrated watchmaker. It is a setting that reflects not only the prestige of the brand but also the heritage of the Hamptons—where tradition, luxury, and community come together seamlessly.
