Desigual, the iconic Spanish fashion brand founded in Barcelona in 1984, is strengthening its presence in India through a new collaboration with Tata CLiQ Luxury. This move marks a significant step in Desigual’s strategy to expand its digital footprint and connect with the country’s growing base of fashion-savvy consumers.
Earlier, in August 2020, the brand unveiled its first concept store in Delhi in partnership with Tablez, a leading organized retail group. Building on this foundation, the latest collaboration is set to enhance accessibility and bring Desigual’s bold, creative aesthetic to a wider Indian audience.
“We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers,” said Adeeb Ahamed, Managing Director of Tablez Group. “The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high-fashion offering to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
Echoing this vision, Gitanjali Saxena, Business Head at Tata CLiQ Luxury, added:
“We are delighted to bring Desigual, a brand much loved for its optimistic, distinctive aesthetic, to our discerning customers. With this addition, we continue to provide the global Indian with a truly international shopping experience—one that emphasizes quality, authenticity, and thoughtfulness.”
A Distinctive Fashion Philosophy
Known for its colorful designs, innovative patterns, and artistic spirit, Desigual offers a broad product range that spans women’s fashion, accessories, and footwear. The brand is also committed to sustainability, introducing new fibers and eco-friendly materials across its collections.
With more than 3,700 employees worldwide, Desigual operates in nearly 90 countries through 10 different sales channels, including over 500 branded stores. Its partnership with Tata CLiQ Luxury reinforces its mission to deliver a global yet localized fashion experience, blending creativity with accessibility for Indian shoppers.
