Desigual, the Spanish fashion brand, established in Barcelona in 1984, is now concentrating on expanding its online presence via Tata CLiQ Luxury. Earlier in August 2020, Desigual launched its first concept store in Delhi, India. It has also collaborated under Tablez, an organized retail group.
Speaking on the collaboration, Adeeb Ahamed, Managing Director, Tablez Group, said, “We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
Gitanjali Saxena, Business Head, Tata CLiQ Luxury, adds, “We are delighted to bring Desigual, a brand much loved for its optimistic, differential aesthetic, to our discerning customers. With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity, and thoughtfulness.”
The Desigual brand offers various choices along with offering categories like women, accessories, and footwear. Collections include new designs, shapes, and patterns, and use sustainable materials and new fibers. The fashion brand currently has a workforce of over 3,700 employees and is present in nearly 90 countries through 10 sales channels, over 500 branded stores.