From Nick Faldo, Tiger Woods, and Sam Torrance to Lee Westwood, Colin Montgomerie, and Jimmie Johnson, the leading technical golf wear brand Sunderland of Scotland has been sported by many of the greatest players in the history of golf. Capturing the essence of the game with its expertly-crafted, traditional, but forward-thinking golf wear, the world-famous brand was recently acquired by renowned golf knitwear and clothing company Glenmuir, which has been at the heart of the game ever since its beginnings back in 1891.
Angela Sara West talks to the MD of the much-loved Scottish brands about their winning formula, innovative golf wear and latest on-trend collections, famous fans, and dressing the Ryder Cup Team and King’s Cup’s Team Ireland & Team USA!
Born in the birthplace on golf, Scotland, Glenmuir and Sunderland of Scotland stands at the forefront of technology and innovation in performance golf outerwear and has been crafting quality golf clothing since the late 19th century.
Elegant and Scottish to the core, the revered company is synonymous with golf and, 130 years on, is still thriving today, as it continues to develop its world-renowned reputation as one of the leading golf brands in the industry.
A historic agreement announced last year brought together Scotland’s most-loved golf brands with a combined 230 years of golfing heritage between them. From 1st January 2020, Glenmuir owned the global rights and distribution for the Sunderland of Scotland brand outside of Asia, an agreement following on from a successful 10-year partnership where Glenmuir teamed up with Sunderland to become the official European distributor for the original, and leading, technical weather wears golf brand.
“Both brands are a natural fit, with their respective Scottish heritage, shared brand values and focus on crafting premium quality durable products,” says Mikhel Ruia, Managing Director of Glenmuir and Sunderland of Scotland. “They also allow us to innovate our product offering for different customers, with the Glenmuir brand, focused on traditional and elegant golf wear, and Sunderland of Scotland on technical, high-performance weather wear. “
A hole in one with hi-tech Golfwear
With its roots in the late 19th century, Glenmuir for Sunderland of Scotland remains dedicated to meeting the demands of the modern game, catering for varying geographical tastes in golf clothing, and the need for playing the game in various climates. Proud to have produced shirts and knitwear for the European Ryder Cup Team for over 30 years, Glenmuir remains a family-run business, creating the finest golf-wear and globally famous for engineering performance golf clothing to the highest technical specifications to meet the demands of golfers, developing and innovating to maintain its reputation as one of the leading golf brands in the industry.
The Spirit of Glenmuir
Glenmuir has delighted in dressing the giants of the sport in its shirts and knitwear, meeting the demanding performance standards required to play in the intensity of one of the world’s greatest sporting events, ensuring golfers are never ‘weather-beaten.’ Along with kitting out big names, the collections are crafted for every kind of golfer, both on or off the course, keeping even the most discerning and trendiest of golf lovers (and non-players) happy.
“Our clothing has been worn by champions at Augusta, winners of the Claret Jug, gladiators of the Ryder Cup and on the world’s leading courses, but we are equally proud to see Glenmuir clothing at local clubs, dressing beginners and professionals alike, of every level and generation, all coming together for the love of the game,” says Ruia. “That is the spirit of golf. That is the spirit of Glenmuir.”
From a round of golf to a round of drinks, Glenmuir guarantees you stay stylish and cool on the course, and always looking a winner at the ’19th hole’ – the bar!
A prestigious Ryder Cup heritage
The official Ryder Cup licensee boasts an impressive history-rich in prestige and heritage… It’s been a hole in one for the phenomenally-popular brand. The clothes and accessories manufacturer has been creating golf and knitwear with impeccable care, skill, and dedication to the craft ever since its creation, and the company continues to push the boundaries of research and development in fabric performance, garment design and manufacture today.
“We continue to be committed to serving the on-course golf professional shop, which remains at the heart of our business,” says Ruia. “Our focus on product quality, embroidery, and customer service has made the brands the most respected and reliable names in golf, and we’re excited to enter our next phase on our journey of growth and development.”
Glenmuir celebrates a 5-year partnership with The Ryder Cup!
Glenmuir recently agreed on a historic five-year partnership with Ryder Cup Europe, bringing their association to nearly 40 years. Glenmuir will be the Official Licensee of 2020, 2022, and 2024 matches, and the brand has launched the Official 2020 Ryder Cup collection in celebration of the affiliation.
The range is showcased and available online at www.glenmuir.com, as well as in the Official European 2020 Ryder Cup Shop, and Glenmuir has also launched a marketing campaign with video and image content with #RyderCupReady on their Instagram account @glenmuir1891.
“Being part of this truly global sporting spectacle since 1987 is a great honor for Glenmuir,” says Ruia. “The Ryder Cup is the most treasured trophy in the game of golf and represents pride, passion, and partnership. This ethos is aligned with Glenmuir’s own team values, with everyone focused on crafting premium quality, functional and elegant products that are made using sustainable and renewable methods. We very much look forward to building upon the great past success of our Ryder Cup partnership as we embark on this next five-year chapter.”
The Ryder Cup captures the essence of athletes competing at the very highest level, with changing match pressures, weather conditions, and climate. Sunderland of Scotland’s high-performance technical golf wear is engineered to perform by allowing players to own the elements, ensuring they’re #NEVERWEATHERBEATEN so they can remain focused on the factors of the game that they can control.
“Ryder Cup Europe and Glenmuir have a longstanding association, and we are delighted to extend this partnership across the next three Ryder Cups,” adds Tom Johnson, Ryder Cup Europe Head of Marketing. “Sunderland of Scotland is a leader in technical golf wear, and we are thrilled to partner with them to offer fans the opportunity to purchase high-performance outerwear as part of the Official Ryder Cup collection.”
Kitting & knitting the Ryder Cup team together
The champions’ choice for superior golf-wear, the brand’s longstanding association with the Ryder Cup, began back in 1987 when Tony Jacklin captained the first-ever European team to lift the trophy on ‘foreign soil.’ The European Ryder Cup Team has proudly worn Glenmuir shirts and knitwear pretty much ever since. The partnership between Glenmuir and the European Ryder Cup committee has been one of the longest-running in the world of high-profile professional sport, with Glenmuir the ‘preferred supplier’ of shirts and knitwear.
“Glenmuir has had the privilege of supplying the shirts and knitwear to successive European Ryder Cup Teams, since Europe’s famous first victory at Muirfield Village in the US, right up to, and including, the victorious 2014 European Team at Gleneagles,” Ruia explains. The company is also a Corporate Partner of the PGAs of Europe and, in 2011, was the preferred supplier to both teams in the Vivendi Seve Trophy. Also selected for the Curtis Cup and Solheim Cup teams over the years, these prestigious partnerships have served to endorse the brand that epitomizes quality, reliability, and playability.
Glenmuir dresses GB&I Team.
In 2010, Glenmuir received a 25-year service recognition from Sandy Jones, the Chief Executive of the PGA of GB&I, and recently dressed the GB&I Team in high-performance golf apparel for their match against the US for the October 2019 PGA Cup at Barton Creek Resort in Austin, Texas.
Captain Cameron Clark and his GB&I Team – David Higgins, Michael Watson, Robert Coles, Matt Cort, David Dixon, Jordan Godwin, Jason Levermore, Craig Lee, Paul O’Hara, Alex Wrigley, Richard Wallis, Scotland’s Alastair Forsyth, the No. 1 GB&I player and Great Britain’s reigning PGA Professional Champion, were beaten by the US. Still, Britain’s boys looked their best in Glenmuir blue!
PGA Ladies
Glenmuir also supplied the outfits for the 2019 PGA LADIES’ GB&I and the inaugural Ladies’ PGA Cup 2019 matches. With the PGA Cup returning in 2021 to Foxhills Resort Club & Resort in Ottershaw, Surrey, the site of the last GB&I victoried in 2017, Glenmuir hopes to be dressing the team again. The association with some of the world’s leading golf courses is a testament to the prestige of the Glenmuir brand, which proudly meets the demands of the modern game, catering for varying geographical tastes in golf clothing and the need for playing the game in a variety of climates, ensuring customers of lasting wear teamed with reliability.
“Our name is our reputation,” says Ruia. “Our green grass customers remain at the core of the company’s business.” To develop its relationship with professional golfers, Glenmuir developed close links with the Professional Golfers’ Association (PGA), and through its title sponsorship of the Glenmuir Club Professional Championships, remains the PGA’s longest-standing tournament sponsor. As part of the company’s international expansion, Glenmuir became a corporate sponsor of the PGAs of Europe, and supported many national golfing bodies in Europe and beyond.
Dressing the giants of golf
During the 1980s, the Glenmuir brand was endorsed and worn by a multitude of sporting icons, many of whom became longstanding ambassadors of the Scottish brand. Past ambassadors included Seve Ballesteros, while recent ambassadorial roles include partnerships with Ian Woosnam, Andrew Murray, Joshua McMahon, Steve Robins, and Carmen Alonso.
The brand’s design department has handpicked and designed Europe’s team wear in conjunction with other celebrated captains, including Sam Torrance, Bernhard Langer, Nick Faldo, Bernard Gallacher, José María Olazábal, Paul McGinley and Colin Montgomerie, who scooped top honors at the World Golf Awards 2019 at The St. Regis Saadiyat Island Resort, Abu Dhabi, securing ‘Golf Course Designer of the Year’ and a coveted ‘Lifetime Achievement Award’ for his outstanding contribution to golf.
Going global
Both brands have seen tremendous growth in the last few years and are now distributed worldwide. Glenmuir for Sunderland is now retailed globally in golf clubs and resorts, gracing outlets in over 30 countries, including Switzerland, France, Germany, Belgium, Sweden, Australia, South Africa, Russia, and South Korea, along with several leading UK and European golf courses. “Our product provenance, quality, and, importantly, durability have been the key drivers to meet the high tastes of female and male golfers worldwide,” explains Ruia. “There are a great demand and cachet associated with Scottish quality and British-designed products in the export markets, and we are honored to export to the four corners of the world, all from our Lanark HQ, with the latest market to launch both brands being Canada.”
Going back to grassroots… how it all began
In 1891, local businessman Andrew MacDougall established a knitwear factory in the small village of Kirkfieldbank, near Lanark in Scotland. The business then moved to a new factory in Lanark itself, which remains the company’s headquarters to this day. The premises were extended to accommodate the ever-growing business, which continues its commitment to creating perfectly-manicured golf-wear with impeccable care, skill, and dedication to the craft.
“Mr. MacDougall was the inventor of the new power-driven machine that greatly simplified the design and manufacture of fancy golf hose,” Ruia explains. This legacy, tradition, and culture influence Glenmuir’s products. “While our rich heritage inspires our passion, we continue to develop, innovate, and embrace contemporary golf apparel and knitwear technology trends.”
In 1911, the Sunderland family began clothing manufacture in the Scottish city of Glasgow. Toby Sunderland had studied men’s tailoring in Leeds before joining the family tailoring business and, in 1966, he and his wife Ida founded Sunderland Sportswear Ltd, later renamed Sunderland of Scotland, and brought to market the first ultra-lightweight golf rain suits made from Italian acrylic-coated nylon. In 1970, Sunderland became the first British company in their sector to show at the PGA Merchandise Show in Florida.
Riding high on the Ryder Cup – Greg Norman & Seve Ballesteros get on board.
Following a successful Ryder Cup involvement at Walton Heath, Greg Norman was signed up as Sunderland’s Staff Tour Pro in 1981. Sunderland’s Tour Panel has since seen Nick Faldo and Sandy Lyle signed, among other big names, including the late great Seve Ballesteros.
In 1982, Sunderland designed a ‘Sharkskin’ suit in association with Norman. Lighter, softer, and more flexible than anything else on the market, it became a huge success, both on the Ryder Cup Tour and in the pro-shop, and was judged the ‘best in show’ product at the 1984 PGA Merchandise Show in Florida. The following year, the first Gore-Tex suit ‘Classic’ was introduced and modeled by Nick Faldo. At the same time, Sunderland ambassador, Seve Ballesteros, sported various Sunderland pieces, including the Classic, Oyster, and Dolphin rain suits and the Nylontex wind-shirt at St. Andrews.
High performance for all
In 1988, the first drop-liner golf rain suit was invented by Sunderland. Featuring the Gore-Tex Z-Liner system, where the liner carries a waterproof membrane-outer, and lightweight fabric with a water-resistant finish, it made for a softer feel. It allowed the use of more fashionable fabrics. The success of the drop-liner principle spawned the development of the Oyster rain suit, a high-performance drop-liner product at an affordable price.
In 1989, the US subsidiary, Sunderland of Scotland Inc, was opened in Canoga Park, California, by Paul Sunderland with Sid Freund, seeing it successfully selling Sharkskin, Oyster, and Classic rain suits, along with wind shirts, which were virtually unknown in the US at the time. Sunderland was astounded by the staggering success of their wind shirts, which had been a staple Sunderland product in the UK and Europe for years, but hitherto rejected by the previous US distributer!
In 1992, the Dolphin suit, the least expensive drop-liner suit in the business, was born, followed by the invention of Sunderland’s Original Weatherbeater, similar to a wind shirt but with a waterproof drop liner. Instant success in stores saw celebrations at Sunderland on both sides of the Atlantic. The Masters Weatherbeater took its concept forward in 1996, sporting a collar and short zip for better protection than the Original Weatherbeater. Big on Tour, the following year saw the launch of a short-sleeved option.
Fast forward to 2002 and the new GT range of products designed utilizing the newest technologies and design concepts for manufacture in the latest high-tech, Gore-Tex was approved. In 2003, the company was sold by the Sunderland family to Harris Watson PLC and teamed up with Lyle & Scott©, and in Europe with Bobby Jones® Clothing. The same year, The Ruia Group, a family-run textile business based in Lancashire and owners of Sock Shop, acquired Glenmuir. In 2009, an agreement between Glenmuir and Sunderland of Scotland saw Glenmuir become the official European distributor of Sunderland of Scotland golf products.
Ten years on, Sunderland of Scotland joined the Glenmuir family, lock stock! Warren Sunderland, son of Toby Sunderland, who started the brand in 1911, says he is thrilled about the company’s acquisition by Glenmuir. “We are delighted that the brand will retain its Scottish roots and heritage and is in safe hands with such a well-respected brand.”
Both brands, in addition to the MacWet golf rain glove brand, will continue to be designed, marketed, embroidered, finished, and distributed from Glenmuir’s Lanark headquarters in the heart of Scotland, with no planned changes to employment. The company will continue to launch separate Glenmuir and Sunderland of Scotland brand collections for Spring/Summer and Autumn/Winter, in addition to capsule collections.
Success secrets
From its humble beginnings as a hosiery and knitwear factory in the beautiful surroundings of the Clyde Valley, Glenmuir’s HQ site in Lanark has developed over the years to provide a highly-efficient club, corporate and event embroidery program, which has been a hallmark of Glenmuir’s success. The in-house embroidery program was introduced in 1979, and the brand’s logo, which is embroidered on all garments, was redesigned to its present shape. The following year saw the launch of the Professional Rain suit, a soft, quiet, somewhat breathable, and completely waterproof suit that became the Tour players’ favorite overnight!
Ruia believes there are three factors behind the company’s recognition as a world-leading technical-performance golf-wear brand. “Firstly, our unique Scottish DNA… born, and still based in Scotland, which is recognized on a global scale as the ‘Home of Golf.’ Secondly, our commitment to crafting the finest and highest-performing durable golf-wear. And thirdly, our world-class personalization and embroidery service, all carried out by our skillful craftsmen and women at our Lanark HQ, ensuring total quality control and first-class service.”
Marketing and design, customer service, administration, and, crucially, graphics and embroidery are all controlled under one roof to maintain standards of quality and service. The souvenir program, published to mark the opening of the extension, records Andrew MacDougall’s commitment to the future success of the business. “‘ Tis not in mortals to command success, but we’ll do more – we’ll deserve it,” he wrote.
“In addition to the product quality and power of our brands, the strength of our knowledge and expertise on customs and duty paperwork, the sturdiness of boxes and packing methods, plus the speed of delivery have all led to growth in the export markets,” says Ruia. “After all, we have nearly 130 years of experience, which will be even more relevant and valuable as we navigate the uncertainty surrounding Brexit.”
Hi-tech attire
Boasting a prosperous legacy that inspires its knitwear, the famous golf knitwear and clothing company combines high-performance functional materials with luxurious fabrics and contemporary design. As a business founded by a golfing family who manufactured outerwear, Sunderland has a heritage of understanding the requirements of a garment to keep golfers dry in all of the conditions that the Scottish weather can deliver. These needs are reflected in the design of all of Glenmuir’s garments, with all attire engineered to be made with luxurious fabrics that function and perform, ensuring you’re always protected, rain or shine.
Performance wear remains a focus for Glenmuir, who has seen record demand in this category. Their performance shirts are not only breathable but moisture-wicking with +40 UV protection to boot.
So, your ball might be in the bunker, but when it comes to clothes, Glenmuir pulls out all the stops and takes out the stress of selecting your golfing attire. All-year-round, you can rest assured there’s something stylish and summer or winter-ready for you!
Get fitted out – Glenmuir style
Struggle to put golf outfits together? Struggle no more… Whatever the weather, Glenmuir’s got golfers covered! Choose from a huge range of colors, classic styles, and technical pieces for him and her. The unpredictable weather we’re currently seeing here in the UK calls for mid-layers, so layer up against the cold, wind and rain in their selection of mid-layers and outerwear. The g.Wick will keep the chill off, enhance freedom of movement, and is lightweight to pack. Made from active functional fabric with moisture-wicking yarn, it delivers thermo-regulation, breathability, and enhanced freedom of movement.
Keep your eye on the ball
Keep your cool on the course, but your game red hot this summer by staying focused in the heat with the lightweight g—Aubrey visor with a magnetic ball marker. Made from a stretch, breathable, and moisture-wicking fabric with a toweling sweatband, it enables extra efficiency to help keep your eye on the ball.
The process of creating Glenmuir’s luxury shirts made from 100% double mercerized cotton removes stray fibers from the cotton yarn and fabric, leaving a smooth, silk-like fabric that is breathable, naturally soft and durable, with an anti-curl collar.
Trend-setting & co-ordinated SS20 on-and-off course outfits
Trends go a ‘fairway’ in influencing Glenmuir’s designs, ensuring wearers always look way above par. Golfers were taking a walk on the wild side last summer with fashionable animal prints. Now summer’s here; it’s time to refresh your golf wardrobe with brand new styles, shades. It looks from the Glenmuir Spring/Summer 2020 collection (SS20), offering fresh colors – Magenta, Spring Green, and Ascot Blue – with a focus on sustainable performance fabrics and natural performance.
Glenmuir’s designers have carefully selected coordinating outfits to make dressing for the course easy, crafting the finest golf apparel to keep men and women all over the world looking stylish, feeling comfortable, and playing their best. With coordinated colors, combined with the latest seasonal trends, why not mix’n’ match to perfect your look? Glenmuir gets you on course to find your very own style.
Their current bestsellers? “Products with our signature Glenmuir Tartan have proved very successful over the last few months,” Ruia reveals. “Lambswool is popular in Scotland and Scandinavia. Different climates demand different fabric technologies, and we must also take into account the timing of seasons to ensure the right products are available in the right place at the right time. For example, the Australia and Spain golf summer seasons take place during the UK winter seasons. Our merino wool has also been popular in all of our markets.”
1891 Heritage Collection
For its AW 2019 collection, Glenmuir introduced high-performance mid-layers and their luxury Touch of Cashmere knitwear. The Scottish heritage golf brand recently launched a cool new capsule knitwear collection, inspired by their retro sporting heritage of crafting the finest golf knitwear since 1891. The limited-edition ‘1891’ Heritage Collection of knits captures the company’s 130-year legacy perfectly, with “1891” embroidered on every piece.
Adore the cozy cashmere look and feel? Get on course with the unique range, which is thermo-regulating, created from super-soft cashmere, and made to be durable with Glenmuir’s signature anti-pill finish. Three gender-neutral styles, all created from Glenmuir’s signature luxury Touch of Cashmere yarn, include two chic’n’chunky knits (g.MORGAN and g.SPENCER) with intarsia patterns and a luxury jersey sweatshirt (g.TYLE ), all hand-knitted by expert craftsmen, with stitches linked manually, resulting in resilient flat seams.
Retro, yet contemporary, 130 years of passion, skill, and care have gone into designing and crafting these fine Scottish knits in the new 1891 collection, enabling golfers to achieve a unique, distinctive and fashionable look both on and off the course.
Signature tartan & a cool Christmas look!
Stay stylish throughout the winter golf seasons with always-on-trend tartan. Three new Men’s Touch of Cashmere Zip neck sweaters include the super-stylish g. Galloway, reflecting elegant luxury with a subtle moss stitch and cable front incorporating a discreet flash of signature Glenmuir tartan. The men’s trouser collection sees an exciting addition to the g—Cuthbert’s range, with a new tartan option. New Autumn/Winter Ladies’ Touch of Cashmere styles, meanwhile, include a subtle shimmer for this sparkling season, appealing to both fashionable golfing females and non-playing golf widows, too.
“This collection delivers high-performing products, beautifully crafted and designed from luxurious-performance and natural-fiber fabrics. We believe the collection meets the high demands and needs of the modern elegant female and male golfer,” adds Claire Woods, Head of Design, Glenmuir.
Complete your coveted new look with fashionable, functional accessories, such as a mock snakeskin leather belt and snug-as-a-bug gloves. Top off your outfit with a ribbed faux fur bobble hat with toasty Thinsulate thermal fleece lining, and get into the Christmas spirit this coming winter season with Glenmuir’s festive merino wool sweaters, available in a selection of seasonal designs.
Glenmuir gifts a-go-go & latest tech for golf fans
Offering accessories aplenty and gifts galore, Glenmuir ensures its range of additional products is designed and manufactured to the same high quality as all of its weather wear. With an array of high-function hats, thermal gloves, scarves, and socks, you’ll also find elegant towels, leather bags, belts, umbrellas, and more in the brand’s weatherproof spring, summer, autumn and winter wonderlands, both in-store and online.
Your golf gift recipient will enjoy hitting the green with their new tartan driver headcover and its nifty pompom design. Tech geeks will love the latest bit of kit from Zepp, allowing them to check their performance in-game – the follow-up to their original Zepp Golf Swing Analyzer, the Zepp 2 records your swings using an on-glove monitor, with all the stats delivered directly to a smartphone app. And you really can’t go wrong with a shiny new set of golf balls – the Srixon Z-STAR golf balls use the latest technology to create a softer feel, giving an extra incentive to not lose them in the rough!
Does the partner prefer to practice at home rather than be exposed to the elements? Glenmuir’s automatic putt returner does what it says on the tin, allowing them to perfect their moves in the comfort of the home. There’s plenty for non-golf fans, too… Perfect for stocking fillers, cozy socks sport all sorts of patterns, from snowflakes to stripes. So, you’re bound to find something for everyone’s winter wardrobe.
Club embroidery – personalization, personalization, personalization
Are you looking to put your stamp on your golf-wear? Make it personal with Glenmuir’s outstanding online embroidery service. With personalization proving more popular than ever, Glenmuir caters seamlessly to this trend with both graphics and text. The Glenmuir brand was created with the specific aim of offering club-embroidered sweaters to golfers through their professional golf shop.
Personalizing to perfection, Glenmuir’s expert craftsmen offer something for every occasion. “The unique qualities and superior standards of our in-house embroidery program, combined with our comprehensive stock service, means we are truly the trusted number one choice for club, corporate, and event merchandise,” says Ruia.
Every stage of the process to create your exclusive merchandise is handled from the Lanark office, from artwork design and embroidering to hand finishing and pressing through to final delivery. “This allows us to have total quality control, ensuring your customized product will be everything you want it to be!” reassures Ruia.
Create a top team spirit!
Glenmuir believes that successful team spirit is founded on shared identity, fostering commitment and pride in your allegiances, and the personalized part played in this by bespoke crested merchandise cannot be underrated. Simply choose from a vast range of icons and create your text monogram.
As a family business, Glenmuir’s culture throughout the organization is based on trust, honesty, and integrity. “We truly believe that if we continue to innovate and develop our products while providing a world-class customer experience, combined with our personalized embroidery service, customers will continue to put their trust in us and rely on us to deliver the high-quality products which they feel good in and which also enhance their performance on the course,” says Ruia.
#GlenmuirCare – Sustainability, sustainability, sustainability…
Always keen to focus on the green, aware that they are bio-degradable and renewable, Glenmuir has worked with natural fibers, such as pure combed cotton and bamboo, ever since 1891. “Glenmuir always has, and will always, remain committed to respecting all of our stakeholders, whether that be customers, suppliers, partners or colleagues, and the same goes for the environment,” Ruia explains. “This ongoing commitment to the environment will be the focus of our #GlenmuirCare campaign.”
The company pioneered environmentally-sound performance fabrics and natural fibers for their Spring Summer 2020 collection. “Glenmuir is a pioneer in golf clothing with natural fibers that are renewable and environmentally friendly. We focus on sustainable performance fabrics and natural performance, and are telling our story through our #GlenmuirCare campaign.”
This ethos was at the heart of the Spring-Summer 2020 collection, producing high-quality, functional, and elegant products that are made using sustainable and renewable methods and craftsmanship. “We believe the collection meets the high demands and needs of the modern elegant female and male golfer.” Examples include socks made from antibacterial bamboo fibers odor resisting and naturally wick moisture away from your skin. “What’s more, for the first time in its 130-year history, 2019 saw Glenmuir launch a golf dress!”
New SS20 Collection – #NEVERWEATHERBEATEN… #NEVEREARTHBEATEN
With Sunderland of Scotland’s mission to ensure golfers across the world are ‘Never Weather-Beaten,’ the brand has committed to producing its technical products in a way that makes the least impact on the environment, to champion their ‘Never Earth Beaten’ message.
Championing the #NEVERWEATHERBEATEN and #NEVEREARTHBEATEN mantra in their new Spring/Summer 2020 collection, the range showcases their sustainable performance fabrics and natural performance being told through their #GlenmuirCare campaign.
The new double-mercerized cotton polos use a clever technical process that removes stray fibers from the cotton yarn and fabric, resulting in a lustrous, silk-like handle, luxurious drape, and outstanding color retention. Made from 100% pure-combed premium cotton from renewable resources, the seasonal knitwear looks super strong. Glenmuir’s signature 100% extra-fine Italian merino wool, Touch of Cashmere, and 100% British lambswool, which are all-natural, renewable, and biodegradable, also see the addition of new SS20 colors.
Also, an elegant Rose print in magenta and navy has been introduced to the comprehensive Glenmuir ladies’ trouser collection, which includes g. Kendra plain capris, g.Matilda printed capris, g. Alma skort and g.Aubrey visor to merchandise with performance polo shirts to create contemporary, refined golfing outfits.
Top Tips from #GOLFINGWITHGLENMUIR
Golf-wear aside, as a bonus, Glenmuir’s website also offers a wealth of materials online – and we’re not just talking clothes… These free online perks include a series of videos offering tips for your game, golf-wear photoshoots in action, and so much more!
You can view the company’s scintillating story through films and advertising campaigns, Ryder Cup footage, and product demonstrations, along with tutorials and behind-the-scenes snippets of making and shooting the latest collections. Take a peek at the filming of the Autumn-Winter 2019 Collection, shot at the iconic Trump Turnberry Golf Resort in Scotland, or previous collections filmed at the glorious Gleneagles Golf Resort, home to the Jack Nicklaus-created Monarch’s Course.
Glenmuir’s tips and tricks for golfers make sure you’re covered in every aspect of the game and guaranteed to have a ball on the green. From fascinating stats and facts and advice on getting your partner or children into golf, to watching the embroidery process, you’ll find nuggets of wisdom on everything from bringing down your handicap to flying with clubs, along with discovering what to do in tricky golfing situations, such as being stuck in the sand or driving into the wind. Whether it’s essential items for your golf bag, the most critical dates in golf history and golfing world records, or the most picturesque courses to play and best gadgets in the golf business, expert Glenmuir even weighs up the pros and cons of shorts v. trousers and 9 holes v. 18.
Wild golf
What’s more, would YOU know what to do if things turned wild with an animal encounter on the course? You could get up-close-and-personal with a whole range of creatures from the animal kingdom while playing golf, and Glenmuir is your go-to guide should you find yourself face-to-face with hornets, snakes or even alligators on the fairway!
#GolfingWithGlenmuir with Gemma Clews, Andrew Murray & Seve Ballesteros
Are you looking to seriously up your game? A series of #GolfingwithGlenmuir videos shot at beautiful Turnberry with famous golf pros, Gemma Clews and Andrew Murray, show you how to get to grips with the green, from dealing with windy winter conditions to mastering all other elements of the game. In contrast, archived golf tutorial videos include advice from late great golfing legend, Seve Ballesteros, teaching you his unique techniques.
Disney magic – tee time with Mickey & Co!
While Disney World in Florida and Disneyland Paris offer the stuff dreams are made of for most children (and many adults!), these much-loved theme parks can provide a touch of Disney magic for grown-up golfers, too. Home to a handful of excellent courses, Glenmuir gives the lowdown on the best ones to play and where you can follow in the footsteps of famous golfers, including Tiger Woods, Jack Nicklaus, and Jimmie Johnson. They have been spied competing or practicing their swing on a Disney green. No Mickey Mouse scores here!
Golf influencers
As the women’s game goes from strength-to-strength, another of Glenmuir’s videos focuses on a few of the best female golfers to ever have graced the fairways, including Michelle Wie, Kathy Whitworth, Lorena Ochoa and co-founder of the LPGA Tour, Louise Suggs.
Alongside copious collaborations with famous faces in the game, there have been plenty of partnerships with big-name sports reporters and Instagram influencers, including recent correlations with Bella Angel, Diane Knoxy, and Rachael McQueen.
The brand recommends inspiring golf influencers to follow, too, including ‘the king of golf entertainment on YouTube’ Rick Shiels, Peter Finch, Alex Elliott Golf (ex-caddy for Simon Dyson and Tom Murray on the European and Challenge Tours), Aimee Cho and Seb Carmichael-Brown.
The King’s Cup – dressing Team Ireland & Team USA!
As the official apparel supplier to the PGA and the Official Licensee of The Ryder Cup, other new ranges will soon be coming into play…
The golf clothing brand has just announced that it will also dress Team Ireland and Team USA for the 5th International King’s Cup, scheduled to be played at Castlerock Golf Club in Northern Ireland. The International King’s Cup is an annual Team Match Play competition between an Irish national team and an American national team, played in honor of one of golf’s greatest ambassadors, Mr. Arnold Palmer, whose ‘Honesty, Integrity, Sportsmanship, and Commitment to Excellence’ represent the ideals for which the game of golf is known.
Owned and operated by Medalist Events LLC, the United States Golf Challenge (USGC) is in its 6th season as America’s representative to the International King’s Cup. In 2020, the USGC will conduct over 50 qualifying events around the country, with qualified teams playing in the USGC National Championship between September 10-12th 2020 at Legends Resort in Myrtle Beach, where Team USA will be selected to play in the 2021 International King’s Cup at Glasson Golf Club in Athlone, Ireland.
“We are very proud that our clothing is worn by champions, pros, and beginners alike,” says Ruia. “The values upon which the International King’s Cup is played are at the heart of what Glenmuir stands for, and we look forward to a closely-fought match following on from the 2019 Team USA’s inaugural win played at Arnold Palmer’s Bay Hill Club and Lodge.”
Hotshots ahead in the ‘Home of Golf.’
As for the future with technology trends, advances are now in full-swing at Glenmuir HQ, and Ruia reveals further news and launches are just a short putt away… “We’re only just getting started on the improvements. We have a lot more to do and are looking forward to continuing to grow the brand and serve our customers in the UK, Europe, and beyond!”
Glenmuir is available online and in pro shops around the world.
*** ATTENTION ***
Are we missing the game? Don’t miss Glenmuir’s new short film series with popular YouTube golf vlogger The Average Golfer, filmed at Archerfield, Formby, and Conwy to capture the spirit of golf during these difficult and uncertain times. With golfers across the world unable to play their beloved game for the first time since King James II’s ban in 1457, and repeated in 1471 and 1491, the films serve as a reminder that Glenmuir will always be there to dress beginners and professionals alike, of every level and generation, all coming together for the love of the game. That is the spirit of golf. That is the spirit of Glenmuir. “One of Glenmuir’s core values is RESPONSIBILITY, and now, more than ever, we have a responsibility to ensure the safety and wellbeing of our team, customers, and communities, says Ruia. “This short film series serves as a reminder to us all of why we love the game, and hopefully provides a few laughs and motivation that we will get through these testing times together and meet again on the golf course.”
All episodes can be found here and will be showcased through Instagram (@glenmuir1891).
© Angela Sara West 2020 www.angelasarawest.com
