The British lingerie house celebrates a quarter-century of unapologetic sensuality with a limited-edition collection that brings its distinctive design language to an unlikely partner.
There is an intriguing tension at the heart of Coco de Mer’s latest collaboration. On one side stands a luxury lingerie house that has spent 25 years challenging conventional ideas of femininity and pleasure. On the other is Marks & Spencer, a British retail institution whose reputation in lingerie rests on fit, familiarity, and everyday practicality. Their meeting might seem unexpected, but it is precisely that contrast that makes the partnership compelling.
Launching October 15, the 24-piece limited-edition collection marks Coco de Mer’s 25th anniversary while coinciding with M&S’s celebration of 100 Years of Fashion. It is a collaboration that brings two distinctly different interpretations of lingerie together: one rooted in sensual expression and elaborate detailing, the other in the understanding that beautiful underpinnings must also be comfortable enough to wear.
Founded in 2001, Coco de Mer has built its identity around an idea that remains central to its appeal: lingerie should be chosen by women, for their own enjoyment. Its approach has always extended beyond the garments themselves. At the brand’s Knightsbridge boutique, personal shopping and educational salons form part of a wider conversation about intimacy, self-expression, and the pleasures of dressing for oneself.
The anniversary collection carries that philosophy into a considerably broader retail setting, without losing sight of the details that distinguish the London label. Satin, sheer lace, intricate embroidery, and sculptural silhouettes appear throughout four ranges, each offering a different interpretation of Coco de Mer’s signature aesthetic.
Reverie is perhaps the most immediately arresting. Emerald-green satin provides a richly colored foundation for sweeping Art Deco-inspired embroidery, lending the pieces a sense of vintage glamour without making them feel nostalgic. A High Neck Plunge Bra plays with the relationship between concealment and exposure, while the coordinating body allows the decorative work to take center stage. The effect is theatrical, but carefully controlled.
Belle takes a more romantic approach. Rendered in crimson and black, the range explores the expressive possibilities of eyelash lace and sheer fabrics. Its appeal lies in the delicacy of its construction and the interplay between transparency and texture, suggesting sensuality through detail rather than excess.
Enigma introduces a darker, more understated mood. Intricate embroidery is punctuated by subtle metallic accents, bringing a discreet shimmer to plunge bras and soft bralettes. Where Reverie makes an entrance, Enigma invites a closer look, its decorative flourishes revealing themselves through the movement of light across fabric.
Siren, meanwhile, combines midnight-blue satin with floral embroidery and contemporary cutouts. The contrast between the softness of the floral motifs and the sharper lines of the silhouettes gives the range a particularly modern character. It is a considered balance of romance and provocation, two qualities Coco de Mer has long treated as complementary rather than contradictory.
The collection extends beyond bras and briefs to include a basque, body, and wrap, pieces that blur the distinction between intimate apparel and more expressive dressing. Sizing spans 30–42, with cup sizes A–H and selected designs offered in XS–XL, reflecting the influence of M&S’s longstanding expertise in fit.
That practical consideration is important. An elaborate piece of lingerie may be admired for its appearance, but its success ultimately depends on how it feels against the body. Here, M&S brings an understanding of everyday wearability to Coco de Mer’s more adventurous design vocabulary, creating a collection intended to appeal to women who appreciate both.
“At Coco de Mer, we’ve always believed that beautiful lingerie should be defined and enjoyed by women, for themselves,” says Lucy Litwack, CEO of Coco de Mer. “Together, we’ve created a collection that combines beautiful design, exceptional craftsmanship and everyday wearability with a sense of luxury and indulgence.”
Litwack’s remarks capture the larger significance of the partnership. The collection is not simply an anniversary exercise or an opportunity to introduce a luxury name to a wider market. It reflects a changing relationship with intimate apparel, one in which personal enjoyment, thoughtful design, and comfort increasingly matter as much as the impression a garment makes.
For M&S, the collaboration introduces a more daring aesthetic to its lingerie offering. For Coco de Mer, it presents an opportunity to translate the house’s distinctive identity for women who may never have visited its Knightsbridge boutique. Neither proposition requires the two brands to become more alike. The collection is most interesting where their differences remain visible.
A quarter-century after its founding, Coco de Mer continues to champion the idea that sensuality is personal, not performative. Its anniversary collection with M&S gives that conviction a new setting, demonstrating that luxury lingerie need not be reserved for exceptional occasions, nor should the pleasure of wearing it depend on anyone else’s gaze.
